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The micro-randomized trial (MRT) is an experimental design that can be used to develop optimal mobile health interventions. In MRTs, interventions in the form of notifications or messages are sent through smart phones to individuals, targeting a health-related outcome such as physical activity or weight management. Often, mobile health interventions have a social media component; an individual's outcome could thus depend on other individuals' treatments and outcomes. In this paper, we study the micro-randomized trial in the presence of such cross-unit interference. We model the cross-unit interference with a network interference model; the outcome of one individual may affect the outcome of another individual if and only if they are connected by an edge in the network. Assuming the dynamics can be represented as a Markov decision process, we analyze the behavior of the outcomes in large sample asymptotics and show that they converge to a mean-field limit when the sample size goes to infinity. Based on the mean-field result, we give characterization results and estimation strategies for various causal estimands including the short-term direct effect of a binary intervention, its long-term direct effect and its long-term total effect.

Multi-connectivity has emerged as a key enabler for providing seamless connectivity in cellular mobile networks. However, its potential for improving the quality of multicast transmissions has remained unexplored. In this paper, we investigate the use of multi-connectivity in wireless multicast streaming. Multi-connectivity can significantly improve the performance of multicast services. It especially benefits the cell edge users who often suffer from poor channel conditions. In this work, we assess the impact of multi-connectivity on the performance of multicast streaming. We propose procedures for establishing multi-connectivity in a multicast system and address the associated resource allocation problem. We prove that the optimal resource allocation problem is NP-hard. We propose a greedy approximation algorithm for this problem and prove that no other polynomial-time algorithm can provide a better approximation. Since video streaming is the primary use case under consideration here, we use traces from actual videos to generate realistic video traffic patterns in our simulations. Our simulation results clearly establish that multi-connectivity results in considerable performance improvement in multicast streaming.

CTR prediction, which aims to estimate the probability that a user will click an item, plays a crucial role in online advertising and recommender system. Feature interaction modeling based and user interest mining based methods are the two kinds of most popular techniques that have been extensively explored for many years and have made great progress for CTR prediction. However, (1) feature interaction based methods which rely heavily on the co-occurrence of different features, may suffer from the feature sparsity problem (i.e., many features appear few times); (2) user interest mining based methods which need rich user behaviors to obtain user's diverse interests, are easy to encounter the behavior sparsity problem (i.e., many users have very short behavior sequences). To solve these problems, we propose a novel module named Dual Graph enhanced Embedding, which is compatible with various CTR prediction models to alleviate these two problems. We further propose a Dual Graph enhanced Embedding Neural Network (DG-ENN) for CTR prediction. Dual Graph enhanced Embedding exploits the strengths of graph representation with two carefully designed learning strategies (divide-and-conquer, curriculum-learning-inspired organized learning) to refine the embedding. We conduct comprehensive experiments on three real-world industrial datasets. The experimental results show that our proposed DG-ENN significantly outperforms state-of-the-art CTR prediction models. Moreover, when applying to state-of-the-art CTR prediction models, Dual graph enhanced embedding always obtains better performance. Further case studies prove that our proposed dual graph enhanced embedding could alleviate the feature sparsity and behavior sparsity problems. Our framework will be open-source based on MindSpore in the near future.

Graph neural network (GNN) is widely used for recommendation to model high-order interactions between users and items. Existing GNN-based recommendation methods rely on centralized storage of user-item graphs and centralized model learning. However, user data is privacy-sensitive, and the centralized storage of user-item graphs may arouse privacy concerns and risk. In this paper, we propose a federated framework for privacy-preserving GNN-based recommendation, which can collectively train GNN models from decentralized user data and meanwhile exploit high-order user-item interaction information with privacy well protected. In our method, we locally train GNN model in each user client based on the user-item graph inferred from the local user-item interaction data. Each client uploads the local gradients of GNN to a server for aggregation, which are further sent to user clients for updating local GNN models. Since local gradients may contain private information, we apply local differential privacy techniques to the local gradients to protect user privacy. In addition, in order to protect the items that users have interactions with, we propose to incorporate randomly sampled items as pseudo interacted items for anonymity. To incorporate high-order user-item interactions, we propose a user-item graph expansion method that can find neighboring users with co-interacted items and exchange their embeddings for expanding the local user-item graphs in a privacy-preserving way. Extensive experiments on six benchmark datasets validate that our approach can achieve competitive results with existing centralized GNN-based recommendation methods and meanwhile effectively protect user privacy.

In recommender systems, modeling user-item behaviors is essential for user representation learning. Existing sequential recommenders consider the sequential correlations between historically interacted items for capturing users' historical preferences. However, since users' preferences are by nature time-evolving and diversified, solely modeling the historical preference (without being aware of the time-evolving trends of preferences) can be inferior for recommending complementary or fresh items and thus hurt the effectiveness of recommender systems. In this paper, we bridge the gap between the past preference and potential future preference by proposing the future-aware diverse trends (FAT) framework. By future-aware, for each inspected user, we construct the future sequences from other similar users, which comprise of behaviors that happen after the last behavior of the inspected user, based on a proposed neighbor behavior extractor. By diverse trends, supposing the future preferences can be diversified, we propose the diverse trends extractor and the time-aware mechanism to represent the possible trends of preferences for a given user with multiple vectors. We leverage both the representations of historical preference and possible future trends to obtain the final recommendation. The quantitative and qualitative results from relatively extensive experiments on real-world datasets demonstrate the proposed framework not only outperforms the state-of-the-art sequential recommendation methods across various metrics, but also makes complementary and fresh recommendations.

The prosperous development of e-commerce has spawned diverse recommendation systems. As a matter of fact, there exist rich and complex interactions among various types of nodes in real-world recommendation systems, which can be constructed as heterogeneous graphs. How learn representative node embedding is the basis and core of the personalized recommendation system. Meta-path is a widely used structure to capture the semantics beneath such interactions and show potential ability in improving node embedding. In this paper, we propose Heterogeneous Graph neural network for Recommendation (HGRec) which injects high-order semantic into node embedding via aggregating multi-hops meta-path based neighbors and fuses rich semantics via multiple meta-paths based on attention mechanism to get comprehensive node embedding. Experimental results demonstrate the importance of rich high-order semantics and also show the potentially good interpretability of HGRec.

Recently, neural networks have been widely used in e-commerce recommender systems, owing to the rapid development of deep learning. We formalize the recommender system as a sequential recommendation problem, intending to predict the next items that the user might be interacted with. Recent works usually give an overall embedding from a user's behavior sequence. However, a unified user embedding cannot reflect the user's multiple interests during a period. In this paper, we propose a novel controllable multi-interest framework for the sequential recommendation, called ComiRec. Our multi-interest module captures multiple interests from user behavior sequences, which can be exploited for retrieving candidate items from the large-scale item pool. These items are then fed into an aggregation module to obtain the overall recommendation. The aggregation module leverages a controllable factor to balance the recommendation accuracy and diversity. We conduct experiments for the sequential recommendation on two real-world datasets, Amazon and Taobao. Experimental results demonstrate that our framework achieves significant improvements over state-of-the-art models. Our framework has also been successfully deployed on the offline Alibaba distributed cloud platform.

With the information explosion of news articles, personalized news recommendation has become important for users to quickly find news that they are interested in. Existing methods on news recommendation mainly include collaborative filtering methods which rely on direct user-item interactions and content based methods which characterize the content of user reading history. Although these methods have achieved good performances, they still suffer from data sparse problem, since most of them fail to extensively exploit high-order structure information (similar users tend to read similar news articles) in news recommendation systems. In this paper, we propose to build a heterogeneous graph to explicitly model the interactions among users, news and latent topics. The incorporated topic information would help indicate a user's interest and alleviate the sparsity of user-item interactions. Then we take advantage of graph neural networks to learn user and news representations that encode high-order structure information by propagating embeddings over the graph. The learned user embeddings with complete historic user clicks capture the users' long-term interests. We also consider a user's short-term interest using the recent reading history with an attention based LSTM model. Experimental results on real-world datasets show that our proposed model significantly outperforms state-of-the-art methods on news recommendation.

In recent years, Graph Neural Networks (GNNs), which can naturally integrate node information and topological structure, have been demonstrated to be powerful in learning on graph data. These advantages of GNNs provide great potential to advance social recommendation since data in social recommender systems can be represented as user-user social graph and user-item graph; and learning latent factors of users and items is the key. However, building social recommender systems based on GNNs faces challenges. For example, the user-item graph encodes both interactions and their associated opinions; social relations have heterogeneous strengths; users involve in two graphs (e.g., the user-user social graph and the user-item graph). To address the three aforementioned challenges simultaneously, in this paper, we present a novel graph neural network framework (GraphRec) for social recommendations. In particular, we provide a principled approach to jointly capture interactions and opinions in the user-item graph and propose the framework GraphRec, which coherently models two graphs and heterogeneous strengths. Extensive experiments on two real-world datasets demonstrate the effectiveness of the proposed framework GraphRec.

Recommender systems (RSs) have been the most important technology for increasing the business in Taobao, the largest online consumer-to-consumer (C2C) platform in China. The billion-scale data in Taobao creates three major challenges to Taobao's RS: scalability, sparsity and cold start. In this paper, we present our technical solutions to address these three challenges. The methods are based on the graph embedding framework. We first construct an item graph from users' behavior history. Each item is then represented as a vector using graph embedding. The item embeddings are employed to compute pairwise similarities between all items, which are then used in the recommendation process. To alleviate the sparsity and cold start problems, side information is incorporated into the embedding framework. We propose two aggregation methods to integrate the embeddings of items and the corresponding side information. Experimental results from offline experiments show that methods incorporating side information are superior to those that do not. Further, we describe the platform upon which the embedding methods are deployed and the workflow to process the billion-scale data in Taobao. Using online A/B test, we show that the online Click-Through-Rate (CTRs) are improved comparing to the previous recommendation methods widely used in Taobao, further demonstrating the effectiveness and feasibility of our proposed methods in Taobao's live production environment.