Ranking models have achieved promising results, but it remains challenging to design personalized ranking systems to leverage user profiles and semantic representations between queries and documents. In this paper, we propose a topic-based personalized ranking model (TPRM) that integrates user topical profile with pretrained contextualized term representations to tailor the general document ranking list. Experiments on the real-world dataset demonstrate that TPRM outperforms state-of-the-art ad-hoc ranking models and personalized ranking models significantly.
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Context information in search sessions has proven to be useful for capturing user search intent. Existing studies explored user behavior sequences in sessions in different ways to enhance query suggestion or document ranking. However, a user behavior sequence has often been viewed as a definite and exact signal reflecting a user's behavior. In reality, it is highly variable: user's queries for the same intent can vary, and different documents can be clicked. To learn a more robust representation of the user behavior sequence, we propose a method based on contrastive learning, which takes into account the possible variations in user's behavior sequences. Specifically, we propose three data augmentation strategies to generate similar variants of user behavior sequences and contrast them with other sequences. In so doing, the model is forced to be more robust regarding the possible variations. The optimized sequence representation is incorporated into document ranking. Experiments on two real query log datasets show that our proposed model outperforms the state-of-the-art methods significantly, which demonstrates the effectiveness of our method for context-aware document ranking.
In this paper, we explore the problem of developing personalized chatbots. A personalized chatbot is designed as a digital chatting assistant for a user. The key characteristic of a personalized chatbot is that it should have a consistent personality with the corresponding user. It can talk the same way as the user when it is delegated to respond to others' messages. We present a retrieval-based personalized chatbot model, namely IMPChat, to learn an implicit user profile from the user's dialogue history. We argue that the implicit user profile is superior to the explicit user profile regarding accessibility and flexibility. IMPChat aims to learn an implicit user profile through modeling user's personalized language style and personalized preferences separately. To learn a user's personalized language style, we elaborately build language models from shallow to deep using the user's historical responses; To model a user's personalized preferences, we explore the conditional relations underneath each post-response pair of the user. The personalized preferences are dynamic and context-aware: we assign higher weights to those historical pairs that are topically related to the current query when aggregating the personalized preferences. We match each response candidate with the personalized language style and personalized preference, respectively, and fuse the two matching signals to determine the final ranking score. Comprehensive experiments on two large datasets show that our method outperforms all baseline models.
As the heart of a search engine, the ranking system plays a crucial role in satisfying users' information demands. More recently, neural rankers fine-tuned from pre-trained language models (PLMs) establish state-of-the-art ranking effectiveness. However, it is nontrivial to directly apply these PLM-based rankers to the large-scale web search system due to the following challenging issues:(1) the prohibitively expensive computations of massive neural PLMs, especially for long texts in the web-document, prohibit their deployments in an online ranking system that demands extremely low latency;(2) the discrepancy between existing ranking-agnostic pre-training objectives and the ad-hoc retrieval scenarios that demand comprehensive relevance modeling is another main barrier for improving the online ranking system;(3) a real-world search engine typically involves a committee of ranking components, and thus the compatibility of the individually fine-tuned ranking model is critical for a cooperative ranking system. In this work, we contribute a series of successfully applied techniques in tackling these exposed issues when deploying the state-of-the-art Chinese pre-trained language model, i.e., ERNIE, in the online search engine system. We first articulate a novel practice to cost-efficiently summarize the web document and contextualize the resultant summary content with the query using a cheap yet powerful Pyramid-ERNIE architecture. Then we endow an innovative paradigm to finely exploit the large-scale noisy and biased post-click behavioral data for relevance-oriented pre-training. We also propose a human-anchored fine-tuning strategy tailored for the online ranking system, aiming to stabilize the ranking signals across various online components. Extensive offline and online experimental results show that the proposed techniques significantly boost the search engine's performance.
Collaborative filtering (CF), as a fundamental approach for recommender systems, is usually built on the latent factor model with learnable parameters to predict users' preferences towards items. However, designing a proper CF model for a given data is not easy, since the properties of datasets are highly diverse. In this paper, motivated by the recent advances in automated machine learning (AutoML), we propose to design a data-specific CF model by AutoML techniques. The key here is a new framework that unifies state-of-the-art (SOTA) CF methods and splits them into disjoint stages of input encoding, embedding function, interaction function, and prediction function. We further develop an easy-to-use, robust, and efficient search strategy, which utilizes random search and a performance predictor for efficient searching within the above framework. In this way, we can combinatorially generalize data-specific CF models, which have not been visited in the literature, from SOTA ones. Extensive experiments on five real-world datasets demonstrate that our method can consistently outperform SOTA ones for various CF tasks. Further experiments verify the rationality of the proposed framework and the efficiency of the search strategy. The searched CF models can also provide insights for exploring more effective methods in the future
Search in social networks such as Facebook poses different challenges than in classical web search: besides the query text, it is important to take into account the searcher's context to provide relevant results. Their social graph is an integral part of this context and is a unique aspect of Facebook search. While embedding-based retrieval (EBR) has been applied in eb search engines for years, Facebook search was still mainly based on a Boolean matching model. In this paper, we discuss the techniques for applying EBR to a Facebook Search system. We introduce the unified embedding framework developed to model semantic embeddings for personalized search, and the system to serve embedding-based retrieval in a typical search system based on an inverted index. We discuss various tricks and experiences on end-to-end optimization of the whole system, including ANN parameter tuning and full-stack optimization. Finally, we present our progress on two selected advanced topics about modeling. We evaluated EBR on verticals for Facebook Search with significant metrics gains observed in online A/B experiments. We believe this paper will provide useful insights and experiences to help people on developing embedding-based retrieval systems in search engines.
With the information explosion of news articles, personalized news recommendation has become important for users to quickly find news that they are interested in. Existing methods on news recommendation mainly include collaborative filtering methods which rely on direct user-item interactions and content based methods which characterize the content of user reading history. Although these methods have achieved good performances, they still suffer from data sparse problem, since most of them fail to extensively exploit high-order structure information (similar users tend to read similar news articles) in news recommendation systems. In this paper, we propose to build a heterogeneous graph to explicitly model the interactions among users, news and latent topics. The incorporated topic information would help indicate a user's interest and alleviate the sparsity of user-item interactions. Then we take advantage of graph neural networks to learn user and news representations that encode high-order structure information by propagating embeddings over the graph. The learned user embeddings with complete historic user clicks capture the users' long-term interests. We also consider a user's short-term interest using the recent reading history with an attention based LSTM model. Experimental results on real-world datasets show that our proposed model significantly outperforms state-of-the-art methods on news recommendation.
Although considerable attention has been given to neural ranking architectures recently, far less attention has been paid to the term representations that are used as input to these models. In this work, we investigate how two pretrained contextualized language models (ELMo and BERT) can be utilized for ad-hoc document ranking. Through experiments on TREC benchmarks, we find that several existing neural ranking architectures can benefit from the additional context provided by contextualized language models. Furthermore, we propose a joint approach that incorporates BERT's classification vector into existing neural models and show that it outperforms state-of-the-art ad-hoc ranking baselines. We call this joint approach CEDR (Contextualized Embeddings for Document Ranking). We also address practical challenges in using these models for ranking, including the maximum input length imposed by BERT and runtime performance impacts of contextualized language models.
Search personalization aims to tailor search results to each specific user based on the user's personal interests and preferences (i.e., the user profile). Recent research approaches to search personalization by modelling the potential 3-way relationship between the submitted query, the user and the search results (i.e., documents). That relationship is then used to personalize the search results to that user. In this paper, we introduce a novel embedding model based on capsule network, which recently is a breakthrough in deep learning, to model the 3-way relationships for search personalization. In the model, each user (submitted query or returned document) is embedded by a vector in the same vector space. The 3-way relationship is described as a triple of (query, user, document) which is then modeled as a 3-column matrix containing the three embedding vectors. After that, the 3-column matrix is fed into a deep learning architecture to re-rank the search results returned by a basis ranker. Experimental results on query logs from a commercial web search engine show that our model achieves better performances than the basis ranker as well as strong search personalization baselines.
Scientific publications have evolved several features for mitigating vocabulary mismatch when indexing, retrieving, and computing similarity between articles. These mitigation strategies range from simply focusing on high-value article sections, such as titles and abstracts, to assigning keywords, often from controlled vocabularies, either manually or through automatic annotation. Various document representation schemes possess different cost-benefit tradeoffs. In this paper, we propose to model different representations of the same article as translations of each other, all generated from a common latent representation in a multilingual topic model. We start with a methodological overview on latent variable models for parallel document representations that could be used across many information science tasks. We then show how solving the inference problem of mapping diverse representations into a shared topic space allows us to evaluate representations based on how topically similar they are to the original article. In addition, our proposed approach provides means to discover where different concept vocabularies require improvement.
Recommendation system is a common demand in daily life and matrix completion is a widely adopted technique for this task. However, most matrix completion methods lack semantic interpretation and usually result in weak-semantic recommendations. To this end, this paper proposes a $S$emantic $A$nalysis approach for $R$ecommendation systems $(SAR)$, which applies a two-level hierarchical generative process that assigns semantic properties and categories for user and item. $SAR$ learns semantic representations of users/items merely from user ratings on items, which offers a new path to recommendation by semantic matching with the learned representations. Extensive experiments demonstrate $SAR$ outperforms other state-of-the-art baselines substantially.
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