Our generation has seen an exponential increase in digital tools adoption. One of the unique areas where digital tools have made an exponential foray is in the sphere of digital marketing, where goods and services have been extensively promoted through the use of digital advertisements. Following this growth, multiple companies have leveraged multiple apps and channels to display their brand identities to a significantly larger user base. This has resulted in products, worth billions of dollars to be sold online. Emails and push notifications have become critical channels to publish advertisement content, to proactively engage with their contacts. Several marketing tools provide a user interface for marketers to design Email and Push messages for digital marketing campaigns. Marketers are also given a predicted open rate for the entered subject line. For enabling marketers generate targeted subject lines, multiple machine learning techniques have been used in the recent past. In particular, deep learning techniques that have established good effectiveness and efficiency. However, these techniques require a sizable amount of labelled training data in order to get good results. The creation of such datasets, particularly those with subject lines that have a specific theme, is a challenging and time-consuming task. In this paper, we propose a novel Ngram and LSTM-based modeling approach (NLORPM) to predict open rates of entered subject lines that is easier to implement, has low prediction latency, and performs extremely well for sparse data. To assess the performance of this model, we also devise a new metric called 'Error_accuracy@C' which is simple to grasp and fully comprehensible to marketers.
相關內容
We present a provenance model for the generic workflow of numerical Lattice Quantum Chromodynamics (QCD) calculations, which constitute an important component of particle physics research. These calculations are carried out on the largest supercomputers worldwide with data in the multi-PetaByte range being generated and analyzed. In the Lattice QCD community, a custom metadata standard (QCDml) that includes certain provenance information already exists for one part of the workflow, the so-called generation of configurations. In this paper, we follow the W3C PROV standard and formulate a provenance model that includes both the generation part and the so-called measurement part of the Lattice QCD workflow. We demonstrate the applicability of this model and show how the model can be used to answer some provenance-related research questions. However, many important provenance questions in the Lattice QCD community require extensions of this provenance model. To this end, we propose a multi-layered provenance approach that combines prospective and retrospective elements.
In this work we present a mixed-dimensional mathematical model to obtain the electric potential and current density in direct current simulations when a thin liner is included in the modelled domain. The liner is used in landfill management to prevent leakage of leachate from the waste body into the underground and is made of a highly-impermeable high-resistivity plastic material. The electrodes and the liner have diameters and thickness respectively that are much smaller than their other dimensions, thus their numerical simulation might be too costly in an equi-dimensional setting. Our approach is to approximate them as objects of lower dimension and derive the corresponding equations. The obtained mixed-dimensional model is validated against laboratory experiments of increasing complexity showing the reliability of the proposed mathematical model.
The success of a football team depends on various individual skills and performances of the selected players as well as how cohesively they perform. This work proposes a two-stage process for selecting optimal playing eleven of a football team from its pool of available players. In the first stage, for the reference team, a LASSO-induced modified trinomial logistic regression model is derived to analyze the probabilities of the three possible outcomes. The model takes into account strengths of the players in the team as well as those of the opponent, home advantage, and also the effects of individual players and player combinations beyond the recorded performances of these players. Careful use of the LASSO technique acts as an appropriate enabler of the player selection exercise while keeping the number of variables at a reasonable level. Then, in the second stage, a GRASP-type meta-heuristic is implemented for the team selection which maximizes the probability of win for the team. The work is illustrated with English Premier League data from 2008/09 to 2015/16. The application demonstrates that the model in the first stage furnishes valuable insights about the deciding factors for different teams whereas the optimization steps can be effectively used to determine the best possible starting lineup under various circumstances. Based on the adopted model and methodology, we propose a measure of efficiency in team selection by the team management and analyze the performance of EPL teams on this front.
Generalized linear mixed models are powerful tools for analyzing clustered data, where the unknown parameters are classically (and most commonly) estimated by the maximum likelihood and restricted maximum likelihood procedures. However, since the likelihood based procedures are known to be highly sensitive to outliers, M-estimators have become popular as a means to obtain robust estimates under possible data contamination. In this paper, we prove that, for sufficiently smooth general loss functions defining the M-estimators in generalized linear mixed models, the tail probability of the deviation between the estimated and the true regression coefficients have an exponential bound. This implies an exponential rate of consistency of these M-estimators under appropriate assumptions, generalizing the existing exponential consistency results from univariate to multivariate responses. We have illustrated this theoretical result further for the special examples of the maximum likelihood estimator and the robust minimum density power divergence estimator, a popular example of model-based M-estimators, in the settings of linear and logistic mixed models, comparing it with the empirical rate of convergence through simulation studies.
Online social media foster the creation of active communities around shared narratives. Such communities may turn into incubators for conspiracy theories -- some spreading violent messages that could sharpen the debate and potentially harm society. To face these phenomena, most social media platforms implemented moderation policies, ranging from posting warning labels up to deplatforming, i.e., permanently banning users. Assessing the effectiveness of content moderation is crucial for balancing societal safety while preserving the right to free speech. In this paper, we compare the shift in behavior of users affected by the ban of two large communities on Reddit, GreatAwakening and FatPeopleHate, which were dedicated to spreading the QAnon conspiracy and body-shaming individuals, respectively. Following the ban, both communities partially migrated to Voat, an unmoderated Reddit clone. We estimate how many users migrate, finding that users in the conspiracy community are much more likely to leave Reddit altogether and join Voat. Then, we quantify the behavioral shift within Reddit and across Reddit and Voat by matching common users. Few migrating zealots drive the growth of the new GreatAwakening community on Voat, while this effect is absent for FatPeopleHate. Finally, conspiracy users migrating from Reddit tend to recreate their previous social network on Voat. Our findings suggest that banning conspiracy communities hosting violent content should be carefully designed, as these communities may be more resilient to deplatforming.
The concepts of sparsity, and regularised estimation, have proven useful in many high-dimensional statistical applications. Dynamic factor models (DFMs) provide a parsimonious approach to modelling high-dimensional time series, however, it is often hard to interpret the meaning of the latent factors. This paper formally introduces a class of sparse DFMs whereby the loading matrices are constrained to have few non-zero entries, thus increasing interpretability of factors. We present a regularised M-estimator for the model parameters, and construct an efficient expectation maximisation algorithm to enable estimation. Synthetic experiments demonstrate consistency in terms of estimating the loading structure, and superior predictive performance where a low-rank factor structure may be appropriate. The utility of the method is further illustrated in an application forecasting electricity consumption across a large set of smart meters.
Trust has emerged as a key factor in people's interactions with AI-infused systems. Yet, little is known about what models of trust have been used and for what systems: robots, virtual characters, smart vehicles, decision aids, or others. Moreover, there is yet no known standard approach to measuring trust in AI. This scoping review maps out the state of affairs on trust in human-AI interaction (HAII) from the perspectives of models, measures, and methods. Findings suggest that trust is an important and multi-faceted topic of study within HAII contexts. However, most work is under-theorized and under-reported, generally not using established trust models and missing details about methods, especially Wizard of Oz. We offer several targets for systematic review work as well as a research agenda for combining the strengths and addressing the weaknesses of the current literature.
Clustering is one of the most fundamental and wide-spread techniques in exploratory data analysis. Yet, the basic approach to clustering has not really changed: a practitioner hand-picks a task-specific clustering loss to optimize and fit the given data to reveal the underlying cluster structure. Some types of losses---such as k-means, or its non-linear version: kernelized k-means (centroid based), and DBSCAN (density based)---are popular choices due to their good empirical performance on a range of applications. Although every so often the clustering output using these standard losses fails to reveal the underlying structure, and the practitioner has to custom-design their own variation. In this work we take an intrinsically different approach to clustering: rather than fitting a dataset to a specific clustering loss, we train a recurrent model that learns how to cluster. The model uses as training pairs examples of datasets (as input) and its corresponding cluster identities (as output). By providing multiple types of training datasets as inputs, our model has the ability to generalize well on unseen datasets (new clustering tasks). Our experiments reveal that by training on simple synthetically generated datasets or on existing real datasets, we can achieve better clustering performance on unseen real-world datasets when compared with standard benchmark clustering techniques. Our meta clustering model works well even for small datasets where the usual deep learning models tend to perform worse.
Commonsense knowledge and commonsense reasoning are some of the main bottlenecks in machine intelligence. In the NLP community, many benchmark datasets and tasks have been created to address commonsense reasoning for language understanding. These tasks are designed to assess machines' ability to acquire and learn commonsense knowledge in order to reason and understand natural language text. As these tasks become instrumental and a driving force for commonsense research, this paper aims to provide an overview of existing tasks and benchmarks, knowledge resources, and learning and inference approaches toward commonsense reasoning for natural language understanding. Through this, our goal is to support a better understanding of the state of the art, its limitations, and future challenges.
注冊地址： 北京市海淀區羊坊店路18號2幢3層301-191