The key of sequential recommendation lies in the accurate item correlation modeling. Previous models infer such information based on item co-occurrences, which may fail to capture the real causal relations, and impact the recommendation performance and explainability. In this paper, we equip sequential recommendation with a novel causal discovery module to capture causalities among user behaviors. Our general idea is firstly assuming a causal graph underlying item correlations, and then we learn the causal graph jointly with the sequential recommender model by fitting the real user behavior data. More specifically, in order to satisfy the causality requirement, the causal graph is regularized by a differentiable directed acyclic constraint. Considering that the number of items in recommender systems can be very large, we represent different items with a unified set of latent clusters, and the causal graph is defined on the cluster level, which enhances the model scalability and robustness. In addition, we provide theoretical analysis on the identifiability of the learned causal graph. To the best of our knowledge, this paper makes a first step towards combining sequential recommendation with causal discovery. For evaluating the recommendation performance, we implement our framework with different neural sequential architectures, and compare them with many state-of-the-art methods based on real-world datasets. Empirical studies manifest that our model can on average improve the performance by about 7% and 11% on f1 and NDCG, respectively. To evaluate the model explainability, we build a new dataset with human labeled explanations for both quantitative and qualitative analysis.
相關內容
Pre-training models have shown their power in sequential recommendation. Recently, prompt has been widely explored and verified for tuning in NLP pre-training, which could help to more effectively and efficiently extract useful knowledge from pre-training models for downstream tasks, especially in cold-start scenarios. However, it is challenging to bring prompt-tuning from NLP to recommendation, since the tokens in recommendation (i.e., items) do not have explicit explainable semantics, and the sequence modeling should be personalized. In this work, we first introduces prompt to recommendation and propose a novel Personalized prompt-based recommendation (PPR) framework for cold-start recommendation. Specifically, we build the personalized soft prefix prompt via a prompt generator based on user profiles and enable a sufficient training of prompts via a prompt-oriented contrastive learning with both prompt- and behavior-based augmentations. We conduct extensive evaluations on various tasks. In both few-shot and zero-shot recommendation, PPR models achieve significant improvements over baselines on various metrics in three large-scale open datasets. We also conduct ablation tests and sparsity analysis for a better understanding of PPR. Moreover, We further verify PPR's universality on different pre-training models, and conduct explorations on PPR's other promising downstream tasks including cross-domain recommendation and user profile prediction.
Causal discovery from time-series data has been a central task in machine learning. Recently, Granger causality inference is gaining momentum due to its good explainability and high compatibility with emerging deep neural networks. However, most existing methods assume structured input data and degenerate greatly when encountering data with randomly missing entries or non-uniform sampling frequencies, which hampers their applications in real scenarios. To address this issue, here we present CUTS, a neural Granger causal discovery algorithm to jointly impute unobserved data points and build causal graphs, via plugging in two mutually boosting modules in an iterative framework: (i) Latent data prediction stage: designs a Delayed Supervision Graph Neural Network (DSGNN) to hallucinate and register unstructured data which might be of high dimension and with complex distribution; (ii) Causal graph fitting stage: builds a causal adjacency matrix with imputed data under sparse penalty. Experiments show that CUTS effectively infers causal graphs from unstructured time-series data, with significantly superior performance to existing methods. Our approach constitutes a promising step towards applying causal discovery to real applications with non-ideal observations.
This article introduces a causal discovery method to learn nonlinear relationships in a directed acyclic graph with correlated Gaussian errors due to confounding. First, we derive model identifiability under the sublinear growth assumption. Then, we propose a novel method, named the Deconfounded Functional Structure Estimation (DeFuSE), consisting of a deconfounding adjustment to remove the confounding effects and a sequential procedure to estimate the causal order of variables. We implement DeFuSE via feedforward neural networks for scalable computation. Moreover, we establish the consistency of DeFuSE under an assumption called the strong causal minimality. In simulations, DeFuSE compares favorably against state-of-the-art competitors that ignore confounding or nonlinearity. Finally, we demonstrate the utility and effectiveness of the proposed approach with an application to gene regulatory network analysis. The Python implementation is available at //github.com/chunlinli/defuse.
Sequential recommendation aims to leverage users' historical behaviors to predict their next interaction. Existing works have not yet addressed two main challenges in sequential recommendation. First, user behaviors in their rich historical sequences are often implicit and noisy preference signals, they cannot sufficiently reflect users' actual preferences. In addition, users' dynamic preferences often change rapidly over time, and hence it is difficult to capture user patterns in their historical sequences. In this work, we propose a graph neural network model called SURGE (short for SeqUential Recommendation with Graph neural nEtworks) to address these two issues. Specifically, SURGE integrates different types of preferences in long-term user behaviors into clusters in the graph by re-constructing loose item sequences into tight item-item interest graphs based on metric learning. This helps explicitly distinguish users' core interests, by forming dense clusters in the interest graph. Then, we perform cluster-aware and query-aware graph convolutional propagation and graph pooling on the constructed graph. It dynamically fuses and extracts users' current activated core interests from noisy user behavior sequences. We conduct extensive experiments on both public and proprietary industrial datasets. Experimental results demonstrate significant performance gains of our proposed method compared to state-of-the-art methods. Further studies on sequence length confirm that our method can model long behavioral sequences effectively and efficiently.
Graph Convolution Networks (GCNs) manifest great potential in recommendation. This is attributed to their capability on learning good user and item embeddings by exploiting the collaborative signals from the high-order neighbors. Like other GCN models, the GCN based recommendation models also suffer from the notorious over-smoothing problem - when stacking more layers, node embeddings become more similar and eventually indistinguishable, resulted in performance degradation. The recently proposed LightGCN and LR-GCN alleviate this problem to some extent, however, we argue that they overlook an important factor for the over-smoothing problem in recommendation, that is, high-order neighboring users with no common interests of a user can be also involved in the user's embedding learning in the graph convolution operation. As a result, the multi-layer graph convolution will make users with dissimilar interests have similar embeddings. In this paper, we propose a novel Interest-aware Message-Passing GCN (IMP-GCN) recommendation model, which performs high-order graph convolution inside subgraphs. The subgraph consists of users with similar interests and their interacted items. To form the subgraphs, we design an unsupervised subgraph generation module, which can effectively identify users with common interests by exploiting both user feature and graph structure. To this end, our model can avoid propagating negative information from high-order neighbors into embedding learning. Experimental results on three large-scale benchmark datasets show that our model can gain performance improvement by stacking more layers and outperform the state-of-the-art GCN-based recommendation models significantly.
Recently, neural networks have been widely used in e-commerce recommender systems, owing to the rapid development of deep learning. We formalize the recommender system as a sequential recommendation problem, intending to predict the next items that the user might be interacted with. Recent works usually give an overall embedding from a user's behavior sequence. However, a unified user embedding cannot reflect the user's multiple interests during a period. In this paper, we propose a novel controllable multi-interest framework for the sequential recommendation, called ComiRec. Our multi-interest module captures multiple interests from user behavior sequences, which can be exploited for retrieving candidate items from the large-scale item pool. These items are then fed into an aggregation module to obtain the overall recommendation. The aggregation module leverages a controllable factor to balance the recommendation accuracy and diversity. We conduct experiments for the sequential recommendation on two real-world datasets, Amazon and Taobao. Experimental results demonstrate that our framework achieves significant improvements over state-of-the-art models. Our framework has also been successfully deployed on the offline Alibaba distributed cloud platform.
Properly handling missing data is a fundamental challenge in recommendation. Most present works perform negative sampling from unobserved data to supply the training of recommender models with negative signals. Nevertheless, existing negative sampling strategies, either static or adaptive ones, are insufficient to yield high-quality negative samples --- both informative to model training and reflective of user real needs. In this work, we hypothesize that item knowledge graph (KG), which provides rich relations among items and KG entities, could be useful to infer informative and factual negative samples. Towards this end, we develop a new negative sampling model, Knowledge Graph Policy Network (KGPolicy), which works as a reinforcement learning agent to explore high-quality negatives. Specifically, by conducting our designed exploration operations, it navigates from the target positive interaction, adaptively receives knowledge-aware negative signals, and ultimately yields a potential negative item to train the recommender. We tested on a matrix factorization (MF) model equipped with KGPolicy, and it achieves significant improvements over both state-of-the-art sampling methods like DNS and IRGAN, and KG-enhanced recommender models like KGAT. Further analyses from different angles provide insights of knowledge-aware sampling. We release the codes and datasets at //github.com/xiangwang1223/kgpolicy.
In recent years, Graph Neural Networks (GNNs), which can naturally integrate node information and topological structure, have been demonstrated to be powerful in learning on graph data. These advantages of GNNs provide great potential to advance social recommendation since data in social recommender systems can be represented as user-user social graph and user-item graph; and learning latent factors of users and items is the key. However, building social recommender systems based on GNNs faces challenges. For example, the user-item graph encodes both interactions and their associated opinions; social relations have heterogeneous strengths; users involve in two graphs (e.g., the user-user social graph and the user-item graph). To address the three aforementioned challenges simultaneously, in this paper, we present a novel graph neural network framework (GraphRec) for social recommendations. In particular, we provide a principled approach to jointly capture interactions and opinions in the user-item graph and propose the framework GraphRec, which coherently models two graphs and heterogeneous strengths. Extensive experiments on two real-world datasets demonstrate the effectiveness of the proposed framework GraphRec. Our code is available at \url{//github.com/wenqifan03/GraphRec-WWW19}
Many current applications use recommendations in order to modify the natural user behavior, such as to increase the number of sales or the time spent on a website. This results in a gap between the final recommendation objective and the classical setup where recommendation candidates are evaluated by their coherence with past user behavior, by predicting either the missing entries in the user-item matrix, or the most likely next event. To bridge this gap, we optimize a recommendation policy for the task of increasing the desired outcome versus the organic user behavior. We show this is equivalent to learning to predict recommendation outcomes under a fully random recommendation policy. To this end, we propose a new domain adaptation algorithm that learns from logged data containing outcomes from a biased recommendation policy and predicts recommendation outcomes according to random exposure. We compare our method against state-of-the-art factorization methods, in addition to new approaches of causal recommendation and show significant improvements.
To address the sparsity and cold start problem of collaborative filtering, researchers usually make use of side information, such as social networks or item attributes, to improve recommendation performance. This paper considers the knowledge graph as the source of side information. To address the limitations of existing embedding-based and path-based methods for knowledge-graph-aware recommendation, we propose Ripple Network, an end-to-end framework that naturally incorporates the knowledge graph into recommender systems. Similar to actual ripples propagating on the surface of water, Ripple Network stimulates the propagation of user preferences over the set of knowledge entities by automatically and iteratively extending a user's potential interests along links in the knowledge graph. The multiple "ripples" activated by a user's historically clicked items are thus superposed to form the preference distribution of the user with respect to a candidate item, which could be used for predicting the final clicking probability. Through extensive experiments on real-world datasets, we demonstrate that Ripple Network achieves substantial gains in a variety of scenarios, including movie, book and news recommendation, over several state-of-the-art baselines.
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