Machine-learning based recommender systems(RSs) has become an effective means to help people automatically discover their interests. Existing models often represent the rich information for recommendation, such as items, users, and contexts, as embedding vectors and leverage them to predict users' feedback. In the view of causal analysis, the associations between these embedding vectors and users' feedback are a mixture of the causal part that describes why an item is preferred by a user, and the non-causal part that merely reflects the statistical dependencies between users and items, for example, the exposure mechanism, public opinions, display position, etc. However, existing RSs mostly ignored the striking differences between the causal parts and non-causal parts when using these embedding vectors. In this paper, we propose a model-agnostic framework named IV4Rec that can effectively decompose the embedding vectors into these two parts, hence enhancing recommendation results. Specifically, we jointly consider users' behaviors in search scenarios and recommendation scenarios. Adopting the concepts in causal analysis, we embed users' search behaviors as instrumental variables (IVs), to help decompose original embedding vectors in recommendation, i.e., treatments. IV4Rec then combines the two parts through deep neural networks and uses the combined results for recommendation. IV4Rec is model-agnostic and can be applied to a number of existing RSs such as DIN and NRHUB. Experimental results on both public and proprietary industrial datasets demonstrate that IV4Rec consistently enhances RSs and outperforms a framework that jointly considers search and recommendation.
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Knowledge graph (KG) plays an increasingly important role in recommender systems. Recently, graph neural networks (GNNs) based model has gradually become the theme of knowledge-aware recommendation (KGR). However, there is a natural deficiency for GNN-based KGR models, that is, the sparse supervised signal problem, which may make their actual performance drop to some extent. Inspired by the recent success of contrastive learning in mining supervised signals from data itself, in this paper, we focus on exploring the contrastive learning in KG-aware recommendation and propose a novel multi-level cross-view contrastive learning mechanism, named MCCLK. Different from traditional contrastive learning methods which generate two graph views by uniform data augmentation schemes such as corruption or dropping, we comprehensively consider three different graph views for KG-aware recommendation, including global-level structural view, local-level collaborative and semantic views. Specifically, we consider the user-item graph as a collaborative view, the item-entity graph as a semantic view, and the user-item-entity graph as a structural view. MCCLK hence performs contrastive learning across three views on both local and global levels, mining comprehensive graph feature and structure information in a self-supervised manner. Besides, in semantic view, a k-Nearest-Neighbor (kNN) item-item semantic graph construction module is proposed, to capture the important item-item semantic relation which is usually ignored by previous work. Extensive experiments conducted on three benchmark datasets show the superior performance of our proposed method over the state-of-the-arts. The implementations are available at: //github.com/CCIIPLab/MCCLK.
In this work, we aim to consider the application of contrastive learning in the scenario of the recommendation system adequately, making it more suitable for recommendation task. We propose a learning paradigm called supervised contrastive learning(SCL) to support the graph convolutional neural network. Specifically, we will calculate the similarity between different nodes in user side and item side respectively during data preprocessing, and then when applying contrastive learning, not only will the augmented views be regarded as the positive samples, but also a certain number of similar samples will be regarded as the positive samples, which is different with SimCLR that treats other samples in a batch as negative samples. We apply SCL on the most advanced LightGCN. In addition, in order to consider the uncertainty of node interaction, we also propose a new data augment method called node replication. Empirical research and ablation study on Gowalla, Yelp2018, Amazon-Book datasets prove the effectiveness of SCL and node replication, which improve the accuracy of recommendations and robustness to interactive noise.
A knowledge graph (KG) consists of a set of interconnected typed entities and their attributes. Recently, KGs are popularly used as the auxiliary information to enable more accurate, explainable, and diverse user preference recommendations. Specifically, existing KG-based recommendation methods target modeling high-order relations/dependencies from long connectivity user-item interactions hidden in KG. However, most of them ignore the cold-start problems (i.e., user cold-start and item cold-start) of recommendation analytics, which restricts their performance in scenarios when involving new users or new items. Inspired by the success of meta-learning on scarce training samples, we propose a novel meta-learning based framework called MetaKG, which encompasses a collaborative-aware meta learner and a knowledge-aware meta learner, to capture meta users' preference and entities' knowledge for cold-start recommendations. The collaborative-aware meta learner aims to locally aggregate user preferences for each user preference learning task. In contrast, the knowledge-aware meta learner is to globally generalize knowledge representation across different user preference learning tasks. Guided by two meta learners, MetaKG can effectively capture the high-order collaborative relations and semantic representations, which could be easily adapted to cold-start scenarios. Besides, we devise a novel adaptive task scheduler which can adaptively select the informative tasks for meta learning in order to prevent the model from being corrupted by noisy tasks. Extensive experiments on various cold-start scenarios using three real data sets demonstrate that our presented MetaKG outperforms all the existing state-of-the-art competitors in terms of effectiveness, efficiency, and scalability.
The adaptive processing of structured data is a long-standing research topic in machine learning that investigates how to automatically learn a mapping from a structured input to outputs of various nature. Recently, there has been an increasing interest in the adaptive processing of graphs, which led to the development of different neural network-based methodologies. In this thesis, we take a different route and develop a Bayesian Deep Learning framework for graph learning. The dissertation begins with a review of the principles over which most of the methods in the field are built, followed by a study on graph classification reproducibility issues. We then proceed to bridge the basic ideas of deep learning for graphs with the Bayesian world, by building our deep architectures in an incremental fashion. This framework allows us to consider graphs with discrete and continuous edge features, producing unsupervised embeddings rich enough to reach the state of the art on several classification tasks. Our approach is also amenable to a Bayesian nonparametric extension that automatizes the choice of almost all model's hyper-parameters. Two real-world applications demonstrate the efficacy of deep learning for graphs. The first concerns the prediction of information-theoretic quantities for molecular simulations with supervised neural models. After that, we exploit our Bayesian models to solve a malware-classification task while being robust to intra-procedural code obfuscation techniques. We conclude the dissertation with an attempt to blend the best of the neural and Bayesian worlds together. The resulting hybrid model is able to predict multimodal distributions conditioned on input graphs, with the consequent ability to model stochasticity and uncertainty better than most works. Overall, we aim to provide a Bayesian perspective into the articulated research field of deep learning for graphs.
This paper explores meta-learning in sequential recommendation to alleviate the item cold-start problem. Sequential recommendation aims to capture user's dynamic preferences based on historical behavior sequences and acts as a key component of most online recommendation scenarios. However, most previous methods have trouble recommending cold-start items, which are prevalent in those scenarios. As there is generally no side information in the setting of sequential recommendation task, previous cold-start methods could not be applied when only user-item interactions are available. Thus, we propose a Meta-learning-based Cold-Start Sequential Recommendation Framework, namely Mecos, to mitigate the item cold-start problem in sequential recommendation. This task is non-trivial as it targets at an important problem in a novel and challenging context. Mecos effectively extracts user preference from limited interactions and learns to match the target cold-start item with the potential user. Besides, our framework can be painlessly integrated with neural network-based models. Extensive experiments conducted on three real-world datasets verify the superiority of Mecos, with the average improvement up to 99%, 91%, and 70% in HR@10 over state-of-the-art baseline methods.
Recently, neural networks have been widely used in e-commerce recommender systems, owing to the rapid development of deep learning. We formalize the recommender system as a sequential recommendation problem, intending to predict the next items that the user might be interacted with. Recent works usually give an overall embedding from a user's behavior sequence. However, a unified user embedding cannot reflect the user's multiple interests during a period. In this paper, we propose a novel controllable multi-interest framework for the sequential recommendation, called ComiRec. Our multi-interest module captures multiple interests from user behavior sequences, which can be exploited for retrieving candidate items from the large-scale item pool. These items are then fed into an aggregation module to obtain the overall recommendation. The aggregation module leverages a controllable factor to balance the recommendation accuracy and diversity. We conduct experiments for the sequential recommendation on two real-world datasets, Amazon and Taobao. Experimental results demonstrate that our framework achieves significant improvements over state-of-the-art models. Our framework has also been successfully deployed on the offline Alibaba distributed cloud platform.
Collaborative filtering often suffers from sparsity and cold start problems in real recommendation scenarios, therefore, researchers and engineers usually use side information to address the issues and improve the performance of recommender systems. In this paper, we consider knowledge graphs as the source of side information. We propose MKR, a Multi-task feature learning approach for Knowledge graph enhanced Recommendation. MKR is a deep end-to-end framework that utilizes knowledge graph embedding task to assist recommendation task. The two tasks are associated by cross&compress units, which automatically share latent features and learn high-order interactions between items in recommender systems and entities in the knowledge graph. We prove that cross&compress units have sufficient capability of polynomial approximation, and show that MKR is a generalized framework over several representative methods of recommender systems and multi-task learning. Through extensive experiments on real-world datasets, we demonstrate that MKR achieves substantial gains in movie, book, music, and news recommendation, over state-of-the-art baselines. MKR is also shown to be able to maintain a decent performance even if user-item interactions are sparse.
Many current applications use recommendations in order to modify the natural user behavior, such as to increase the number of sales or the time spent on a website. This results in a gap between the final recommendation objective and the classical setup where recommendation candidates are evaluated by their coherence with past user behavior, by predicting either the missing entries in the user-item matrix, or the most likely next event. To bridge this gap, we optimize a recommendation policy for the task of increasing the desired outcome versus the organic user behavior. We show this is equivalent to learning to predict recommendation outcomes under a fully random recommendation policy. To this end, we propose a new domain adaptation algorithm that learns from logged data containing outcomes from a biased recommendation policy and predicts recommendation outcomes according to random exposure. We compare our method against state-of-the-art factorization methods, in addition to new approaches of causal recommendation and show significant improvements.
Providing model-generated explanations in recommender systems is important to user experience. State-of-the-art recommendation algorithms -- especially the collaborative filtering (CF) based approaches with shallow or deep models -- usually work with various unstructured information sources for recommendation, such as textual reviews, visual images, and various implicit or explicit feedbacks. Though structured knowledge bases were considered in content-based approaches, they have been largely ignored recently due to the availability of vast amount of data and the learning power of many complex models. However, structured knowledge bases exhibit unique advantages in personalized recommendation systems. When the explicit knowledge about users and items is considered for recommendation, the system could provide highly customized recommendations based on users' historical behaviors and the knowledge is helpful for providing informed explanations regarding the recommended items. In this work, we propose to reason over knowledge base embeddings for explainable recommendation. Specifically, we propose a knowledge base representation learning framework to embed heterogeneous entities for recommendation, and based on the embedded knowledge base, a soft matching algorithm is proposed to generate personalized explanations for the recommended items. Experimental results on real-world e-commerce datasets verified the superior recommendation performance and the explainability power of our approach compared with state-of-the-art baselines.
State-of-the-art recommendation algorithms -- especially the collaborative filtering (CF) based approaches with shallow or deep models -- usually work with various unstructured information sources for recommendation, such as textual reviews, visual images, and various implicit or explicit feedbacks. Though structured knowledge bases were considered in content-based approaches, they have been largely neglected recently due to the availability of vast amount of data, and the learning power of many complex models. However, structured knowledge bases exhibit unique advantages in personalized recommendation systems. When the explicit knowledge about users and items is considered for recommendation, the system could provide highly customized recommendations based on users' historical behaviors. A great challenge for using knowledge bases for recommendation is how to integrated large-scale structured and unstructured data, while taking advantage of collaborative filtering for highly accurate performance. Recent achievements on knowledge base embedding sheds light on this problem, which makes it possible to learn user and item representations while preserving the structure of their relationship with external knowledge. In this work, we propose to reason over knowledge base embeddings for personalized recommendation. Specifically, we propose a knowledge base representation learning approach to embed heterogeneous entities for recommendation. Experimental results on real-world dataset verified the superior performance of our approach compared with state-of-the-art baselines.
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