Online personalized recommendation services are generally hosted in the cloud where users query the cloud-based model to receive recommended input such as merchandise of interest or news feed. State-of-the-art recommendation models rely on sparse and dense features to represent users' profile information and the items they interact with. Although sparse features account for 99% of the total model size, there was not enough attention paid to the potential information leakage through sparse features. These sparse features are employed to track users' behavior, e.g., their click history, object interactions, etc., potentially carrying each user's private information. Sparse features are represented as learned embedding vectors that are stored in large tables, and personalized recommendation is performed by using a specific user's sparse feature to index through the tables. Even with recently-proposed methods that hides the computation happening in the cloud, an attacker in the cloud may be able to still track the access patterns to the embedding tables. This paper explores the private information that may be learned by tracking a recommendation model's sparse feature access patterns. We first characterize the types of attacks that can be carried out on sparse features in recommendation models in an untrusted cloud, followed by a demonstration of how each of these attacks leads to extracting users' private information or tracking users by their behavior over time.
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Accurate user interest modeling is vital for recommendation scenarios. One of the effective solutions is the sequential recommendation that relies on click behaviors, but this is not elegant in the video feed recommendation where users are passive in receiving the streaming contents and return skip or no-skip behaviors. Here skip and no-skip behaviors can be treated as negative and positive feedback, respectively. With the mixture of positive and negative feedback, it is challenging to capture the transition pattern of behavioral sequence. To do so, FeedRec has exploited a shared vanilla Transformer, which may be inelegant because head interaction of multi-heads attention does not consider different types of feedback. In this paper, we propose Dual-interest Factorization-heads Attention for Sequential Recommendation (short for DFAR) consisting of feedback-aware encoding layer, dual-interest disentangling layer and prediction layer. In the feedback-aware encoding layer, we first suppose each head of multi-heads attention can capture specific feedback relations. Then we further propose factorization-heads attention which can mask specific head interaction and inject feedback information so as to factorize the relation between different types of feedback. Additionally, we propose a dual-interest disentangling layer to decouple positive and negative interests before performing disentanglement on their representations. Finally, we evolve the positive and negative interests by corresponding towers whose outputs are contrastive by BPR loss. Experiments on two real-world datasets show the superiority of our proposed method against state-of-the-art baselines. Further ablation study and visualization also sustain its effectiveness. We release the source code here: //github.com/tsinghua-fib-lab/WWW2023-DFAR.
In recent years, recommender systems have advanced rapidly, where embedding learning for users and items plays a critical role. A standard method learns a unique embedding vector for each user and item. However, such a method has two important limitations in real-world applications: 1) it is hard to learn embeddings that generalize well for users and items with rare interactions on their own; and 2) it may incur unbearably high memory costs when the number of users and items scales up. Existing approaches either can only address one of the limitations or have flawed overall performances. In this paper, we propose Clustered Embedding Learning (CEL) as an integrated solution to these two problems. CEL is a plug-and-play embedding learning framework that can be combined with any differentiable feature interaction model. It is capable of achieving improved performance, especially for cold users and items, with reduced memory cost. CEL enables automatic and dynamic clustering of users and items in a top-down fashion, where clustered entities jointly learn a shared embedding. The accelerated version of CEL has an optimal time complexity, which supports efficient online updates. Theoretically, we prove the identifiability and the existence of a unique optimal number of clusters for CEL in the context of nonnegative matrix factorization. Empirically, we validate the effectiveness of CEL on three public datasets and one business dataset, showing its consistently superior performance against current state-of-the-art methods. In particular, when incorporating CEL into the business model, it brings an improvement of $+0.6\%$ in AUC, which translates into a significant revenue gain; meanwhile, the size of the embedding table gets $2650$ times smaller.
Deep neural network based recommendation systems have achieved great success as information filtering techniques in recent years. However, since model training from scratch requires sufficient data, deep learning-based recommendation methods still face the bottlenecks of insufficient data and computational inefficiency. Meta-learning, as an emerging paradigm that learns to improve the learning efficiency and generalization ability of algorithms, has shown its strength in tackling the data sparsity issue. Recently, a growing number of studies on deep meta-learning based recommenddation systems have emerged for improving the performance under recommendation scenarios where available data is limited, e.g. user cold-start and item cold-start. Therefore, this survey provides a timely and comprehensive overview of current deep meta-learning based recommendation methods. Specifically, we propose a taxonomy to discuss existing methods according to recommendation scenarios, meta-learning techniques, and meta-knowledge representations, which could provide the design space for meta-learning based recommendation methods. For each recommendation scenario, we further discuss technical details about how existing methods apply meta-learning to improve the generalization ability of recommendation models. Finally, we also point out several limitations in current research and highlight some promising directions for future research in this area.
Recommender systems, a pivotal tool to alleviate the information overload problem, aim to predict user's preferred items from millions of candidates by analyzing observed user-item relations. As for tackling the sparsity and cold start problems encountered by recommender systems, uncovering hidden (indirect) user-item relations by employing side information and knowledge to enrich observed information for the recommendation has been proven promising recently; and its performance is largely determined by the scalability of recommendation models in the face of the high complexity and large scale of side information and knowledge. Making great strides towards efficiently utilizing complex and large-scale data, research into graph embedding techniques is a major topic. Equipping recommender systems with graph embedding techniques contributes to outperforming the conventional recommendation implementing directly based on graph topology analysis and has been widely studied these years. This article systematically retrospects graph embedding-based recommendation from embedding techniques for bipartite graphs, general graphs, and knowledge graphs, and proposes a general design pipeline of that. In addition, comparing several representative graph embedding-based recommendation models with the most common-used conventional recommendation models, on simulations, manifests that the conventional models overall outperform the graph embedding-based ones in predicting implicit user-item interactions, revealing the relative weakness of graph embedding-based recommendation in these tasks. To foster future research, this article proposes constructive suggestions on making a trade-off between graph embedding-based recommendation and the conventional recommendation in different tasks as well as some open questions.
Sequential recommendation aims to leverage users' historical behaviors to predict their next interaction. Existing works have not yet addressed two main challenges in sequential recommendation. First, user behaviors in their rich historical sequences are often implicit and noisy preference signals, they cannot sufficiently reflect users' actual preferences. In addition, users' dynamic preferences often change rapidly over time, and hence it is difficult to capture user patterns in their historical sequences. In this work, we propose a graph neural network model called SURGE (short for SeqUential Recommendation with Graph neural nEtworks) to address these two issues. Specifically, SURGE integrates different types of preferences in long-term user behaviors into clusters in the graph by re-constructing loose item sequences into tight item-item interest graphs based on metric learning. This helps explicitly distinguish users' core interests, by forming dense clusters in the interest graph. Then, we perform cluster-aware and query-aware graph convolutional propagation and graph pooling on the constructed graph. It dynamically fuses and extracts users' current activated core interests from noisy user behavior sequences. We conduct extensive experiments on both public and proprietary industrial datasets. Experimental results demonstrate significant performance gains of our proposed method compared to state-of-the-art methods. Further studies on sequence length confirm that our method can model long behavioral sequences effectively and efficiently.
This paper addresses the difficulty of forecasting multiple financial time series (TS) conjointly using deep neural networks (DNN). We investigate whether DNN-based models could forecast these TS more efficiently by learning their representation directly. To this end, we make use of the dynamic factor graph (DFG) from that we enhance by proposing a novel variable-length attention-based mechanism to render it memory-augmented. Using this mechanism, we propose an unsupervised DNN architecture for multivariate TS forecasting that allows to learn and take advantage of the relationships between these TS. We test our model on two datasets covering 19 years of investment funds activities. Our experimental results show that our proposed approach outperforms significantly typical DNN-based and statistical models at forecasting their 21-day price trajectory.
To solve the information explosion problem and enhance user experience in various online applications, recommender systems have been developed to model users preferences. Although numerous efforts have been made toward more personalized recommendations, recommender systems still suffer from several challenges, such as data sparsity and cold start. In recent years, generating recommendations with the knowledge graph as side information has attracted considerable interest. Such an approach can not only alleviate the abovementioned issues for a more accurate recommendation, but also provide explanations for recommended items. In this paper, we conduct a systematical survey of knowledge graph-based recommender systems. We collect recently published papers in this field and summarize them from two perspectives. On the one hand, we investigate the proposed algorithms by focusing on how the papers utilize the knowledge graph for accurate and explainable recommendation. On the other hand, we introduce datasets used in these works. Finally, we propose several potential research directions in this field.
To provide more accurate, diverse, and explainable recommendation, it is compulsory to go beyond modeling user-item interactions and take side information into account. Traditional methods like factorization machine (FM) cast it as a supervised learning problem, which assumes each interaction as an independent instance with side information encoded. Due to the overlook of the relations among instances or items (e.g., the director of a movie is also an actor of another movie), these methods are insufficient to distill the collaborative signal from the collective behaviors of users. In this work, we investigate the utility of knowledge graph (KG), which breaks down the independent interaction assumption by linking items with their attributes. We argue that in such a hybrid structure of KG and user-item graph, high-order relations --- which connect two items with one or multiple linked attributes --- are an essential factor for successful recommendation. We propose a new method named Knowledge Graph Attention Network (KGAT) which explicitly models the high-order connectivities in KG in an end-to-end fashion. It recursively propagates the embeddings from a node's neighbors (which can be users, items, or attributes) to refine the node's embedding, and employs an attention mechanism to discriminate the importance of the neighbors. Our KGAT is conceptually advantageous to existing KG-based recommendation methods, which either exploit high-order relations by extracting paths or implicitly modeling them with regularization. Empirical results on three public benchmarks show that KGAT significantly outperforms state-of-the-art methods like Neural FM and RippleNet. Further studies verify the efficacy of embedding propagation for high-order relation modeling and the interpretability benefits brought by the attention mechanism.
Collaborative filtering often suffers from sparsity and cold start problems in real recommendation scenarios, therefore, researchers and engineers usually use side information to address the issues and improve the performance of recommender systems. In this paper, we consider knowledge graphs as the source of side information. We propose MKR, a Multi-task feature learning approach for Knowledge graph enhanced Recommendation. MKR is a deep end-to-end framework that utilizes knowledge graph embedding task to assist recommendation task. The two tasks are associated by cross&compress units, which automatically share latent features and learn high-order interactions between items in recommender systems and entities in the knowledge graph. We prove that cross&compress units have sufficient capability of polynomial approximation, and show that MKR is a generalized framework over several representative methods of recommender systems and multi-task learning. Through extensive experiments on real-world datasets, we demonstrate that MKR achieves substantial gains in movie, book, music, and news recommendation, over state-of-the-art baselines. MKR is also shown to be able to maintain a decent performance even if user-item interactions are sparse.
State-of-the-art recommendation algorithms -- especially the collaborative filtering (CF) based approaches with shallow or deep models -- usually work with various unstructured information sources for recommendation, such as textual reviews, visual images, and various implicit or explicit feedbacks. Though structured knowledge bases were considered in content-based approaches, they have been largely neglected recently due to the availability of vast amount of data, and the learning power of many complex models. However, structured knowledge bases exhibit unique advantages in personalized recommendation systems. When the explicit knowledge about users and items is considered for recommendation, the system could provide highly customized recommendations based on users' historical behaviors. A great challenge for using knowledge bases for recommendation is how to integrated large-scale structured and unstructured data, while taking advantage of collaborative filtering for highly accurate performance. Recent achievements on knowledge base embedding sheds light on this problem, which makes it possible to learn user and item representations while preserving the structure of their relationship with external knowledge. In this work, we propose to reason over knowledge base embeddings for personalized recommendation. Specifically, we propose a knowledge base representation learning approach to embed heterogeneous entities for recommendation. Experimental results on real-world dataset verified the superior performance of our approach compared with state-of-the-art baselines.
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