The online emergence of multi-modal sharing platforms (eg, TikTok, Youtube) is powering personalized recommender systems to incorporate various modalities (eg, visual, textual and acoustic) into the latent user representations. While existing works on multi-modal recommendation exploit multimedia content features in enhancing item embeddings, their model representation capability is limited by heavy label reliance and weak robustness on sparse user behavior data. Inspired by the recent progress of self-supervised learning in alleviating label scarcity issue, we explore deriving self-supervision signals with effectively learning of modality-aware user preference and cross-modal dependencies. To this end, we propose a new Multi-Modal Self-Supervised Learning (MMSSL) method which tackles two key challenges. Specifically, to characterize the inter-dependency between the user-item collaborative view and item multi-modal semantic view, we design a modality-aware interactive structure learning paradigm via adversarial perturbations for data augmentation. In addition, to capture the effects that user's modality-aware interaction pattern would interweave with each other, a cross-modal contrastive learning approach is introduced to jointly preserve the inter-modal semantic commonality and user preference diversity. Experiments on real-world datasets verify the superiority of our method in offering great potential for multimedia recommendation over various state-of-the-art baselines. The implementation is released at: //github.com/HKUDS/MMSSL.
Some recent \textit{news recommendation} (NR) methods introduce a Pre-trained Language Model (PLM) to encode news representation by following the vanilla pre-train and fine-tune paradigm with carefully-designed recommendation-specific neural networks and objective functions. Due to the inconsistent task objective with that of PLM, we argue that their modeling paradigm has not well exploited the abundant semantic information and linguistic knowledge embedded in the pre-training process. Recently, the pre-train, prompt, and predict paradigm, called \textit{prompt learning}, has achieved many successes in natural language processing domain. In this paper, we make the first trial of this new paradigm to develop a \textit{Prompt Learning for News Recommendation} (Prompt4NR) framework, which transforms the task of predicting whether a user would click a candidate news as a cloze-style mask-prediction task. Specifically, we design a series of prompt templates, including discrete, continuous, and hybrid templates, and construct their corresponding answer spaces to examine the proposed Prompt4NR framework. Furthermore, we use the prompt ensembling to integrate predictions from multiple prompt templates. Extensive experiments on the MIND dataset validate the effectiveness of our Prompt4NR with a set of new benchmark results.
Cross-domain recommendation (CDR) aims to leverage the users' behaviors in both source and target domains to improve the target domain's performance. Conventional CDR methods typically explore the dual relations between the source and target domains' behavior sequences. However, they ignore modeling the third sequence of mixed behaviors that naturally reflects the user's global preference. To address this issue, we present a novel and model-agnostic Triple sequence learning for cross-domain recommendation (Tri-CDR) framework to jointly model the source, target, and mixed behavior sequences in CDR. Specifically, Tri-CDR independently models the hidden user representations for the source, target, and mixed behavior sequences, and proposes a triple cross-domain attention (TCA) to emphasize the informative knowledge related to both user's target-domain preference and global interests in three sequences. To comprehensively learn the triple correlations, we design a novel triple contrastive learning (TCL) that jointly considers coarse-grained similarities and fine-grained distinctions among three sequences, ensuring the alignment while preserving the information diversity in multi-domain. We conduct extensive experiments and analyses on two real-world datasets with four domains. The significant improvements of Tri-CDR with different sequential encoders on all datasets verify the effectiveness and universality. The source code will be released in the future.
Neural architecture-based recommender systems have achieved tremendous success in recent years. However, when dealing with highly sparse data, they still fall short of expectation. Self-supervised learning (SSL), as an emerging technique to learn with unlabeled data, recently has drawn considerable attention in many fields. There is also a growing body of research proceeding towards applying SSL to recommendation for mitigating the data sparsity issue. In this survey, a timely and systematical review of the research efforts on self-supervised recommendation (SSR) is presented. Specifically, we propose an exclusive definition of SSR, on top of which we build a comprehensive taxonomy to divide existing SSR methods into four categories: contrastive, generative, predictive, and hybrid. For each category, the narrative unfolds along its concept and formulation, the involved methods, and its pros and cons. Meanwhile, to facilitate the development and evaluation of SSR models, we release an open-source library SELFRec, which incorporates multiple benchmark datasets and evaluation metrics, and has implemented a number of state-of-the-art SSR models for empirical comparison. Finally, we shed light on the limitations in the current research and outline the future research directions.
Sequential recommendation as an emerging topic has attracted increasing attention due to its important practical significance. Models based on deep learning and attention mechanism have achieved good performance in sequential recommendation. Recently, the generative models based on Variational Autoencoder (VAE) have shown the unique advantage in collaborative filtering. In particular, the sequential VAE model as a recurrent version of VAE can effectively capture temporal dependencies among items in user sequence and perform sequential recommendation. However, VAE-based models suffer from a common limitation that the representational ability of the obtained approximate posterior distribution is limited, resulting in lower quality of generated samples. This is especially true for generating sequences. To solve the above problem, in this work, we propose a novel method called Adversarial and Contrastive Variational Autoencoder (ACVAE) for sequential recommendation. Specifically, we first introduce the adversarial training for sequence generation under the Adversarial Variational Bayes (AVB) framework, which enables our model to generate high-quality latent variables. Then, we employ the contrastive loss. The latent variables will be able to learn more personalized and salient characteristics by minimizing the contrastive loss. Besides, when encoding the sequence, we apply a recurrent and convolutional structure to capture global and local relationships in the sequence. Finally, we conduct extensive experiments on four real-world datasets. The experimental results show that our proposed ACVAE model outperforms other state-of-the-art methods.
The chronological order of user-item interactions can reveal time-evolving and sequential user behaviors in many recommender systems. The items that users will interact with may depend on the items accessed in the past. However, the substantial increase of users and items makes sequential recommender systems still face non-trivial challenges: (1) the hardness of modeling the short-term user interests; (2) the difficulty of capturing the long-term user interests; (3) the effective modeling of item co-occurrence patterns. To tackle these challenges, we propose a memory augmented graph neural network (MA-GNN) to capture both the long- and short-term user interests. Specifically, we apply a graph neural network to model the item contextual information within a short-term period and utilize a shared memory network to capture the long-range dependencies between items. In addition to the modeling of user interests, we employ a bilinear function to capture the co-occurrence patterns of related items. We extensively evaluate our model on five real-world datasets, comparing with several state-of-the-art methods and using a variety of performance metrics. The experimental results demonstrate the effectiveness of our model for the task of Top-K sequential recommendation.
Cold-start problems are long-standing challenges for practical recommendations. Most existing recommendation algorithms rely on extensive observed data and are brittle to recommendation scenarios with few interactions. This paper addresses such problems using few-shot learning and meta learning. Our approach is based on the insight that having a good generalization from a few examples relies on both a generic model initialization and an effective strategy for adapting this model to newly arising tasks. To accomplish this, we combine the scenario-specific learning with a model-agnostic sequential meta-learning and unify them into an integrated end-to-end framework, namely Scenario-specific Sequential Meta learner (or s^2 meta). By doing so, our meta-learner produces a generic initial model through aggregating contextual information from a variety of prediction tasks while effectively adapting to specific tasks by leveraging learning-to-learn knowledge. Extensive experiments on various real-world datasets demonstrate that our proposed model can achieve significant gains over the state-of-the-arts for cold-start problems in online recommendation. Deployment is at the Guess You Like session, the front page of the Mobile Taobao.
In recent years, Graph Neural Networks (GNNs), which can naturally integrate node information and topological structure, have been demonstrated to be powerful in learning on graph data. These advantages of GNNs provide great potential to advance social recommendation since data in social recommender systems can be represented as user-user social graph and user-item graph; and learning latent factors of users and items is the key. However, building social recommender systems based on GNNs faces challenges. For example, the user-item graph encodes both interactions and their associated opinions; social relations have heterogeneous strengths; users involve in two graphs (e.g., the user-user social graph and the user-item graph). To address the three aforementioned challenges simultaneously, in this paper, we present a novel graph neural network framework (GraphRec) for social recommendations. In particular, we provide a principled approach to jointly capture interactions and opinions in the user-item graph and propose the framework GraphRec, which coherently models two graphs and heterogeneous strengths. Extensive experiments on two real-world datasets demonstrate the effectiveness of the proposed framework GraphRec.
Collaborative filtering often suffers from sparsity and cold start problems in real recommendation scenarios, therefore, researchers and engineers usually use side information to address the issues and improve the performance of recommender systems. In this paper, we consider knowledge graphs as the source of side information. We propose MKR, a Multi-task feature learning approach for Knowledge graph enhanced Recommendation. MKR is a deep end-to-end framework that utilizes knowledge graph embedding task to assist recommendation task. The two tasks are associated by cross&compress units, which automatically share latent features and learn high-order interactions between items in recommender systems and entities in the knowledge graph. We prove that cross&compress units have sufficient capability of polynomial approximation, and show that MKR is a generalized framework over several representative methods of recommender systems and multi-task learning. Through extensive experiments on real-world datasets, we demonstrate that MKR achieves substantial gains in movie, book, music, and news recommendation, over state-of-the-art baselines. MKR is also shown to be able to maintain a decent performance even if user-item interactions are sparse.
State-of-the-art recommendation algorithms -- especially the collaborative filtering (CF) based approaches with shallow or deep models -- usually work with various unstructured information sources for recommendation, such as textual reviews, visual images, and various implicit or explicit feedbacks. Though structured knowledge bases were considered in content-based approaches, they have been largely neglected recently due to the availability of vast amount of data, and the learning power of many complex models. However, structured knowledge bases exhibit unique advantages in personalized recommendation systems. When the explicit knowledge about users and items is considered for recommendation, the system could provide highly customized recommendations based on users' historical behaviors. A great challenge for using knowledge bases for recommendation is how to integrated large-scale structured and unstructured data, while taking advantage of collaborative filtering for highly accurate performance. Recent achievements on knowledge base embedding sheds light on this problem, which makes it possible to learn user and item representations while preserving the structure of their relationship with external knowledge. In this work, we propose to reason over knowledge base embeddings for personalized recommendation. Specifically, we propose a knowledge base representation learning approach to embed heterogeneous entities for recommendation. Experimental results on real-world dataset verified the superior performance of our approach compared with state-of-the-art baselines.
Online news recommender systems aim to address the information explosion of news and make personalized recommendation for users. In general, news language is highly condensed, full of knowledge entities and common sense. However, existing methods are unaware of such external knowledge and cannot fully discover latent knowledge-level connections among news. The recommended results for a user are consequently limited to simple patterns and cannot be extended reasonably. Moreover, news recommendation also faces the challenges of high time-sensitivity of news and dynamic diversity of users' interests. To solve the above problems, in this paper, we propose a deep knowledge-aware network (DKN) that incorporates knowledge graph representation into news recommendation. DKN is a content-based deep recommendation framework for click-through rate prediction. The key component of DKN is a multi-channel and word-entity-aligned knowledge-aware convolutional neural network (KCNN) that fuses semantic-level and knowledge-level representations of news. KCNN treats words and entities as multiple channels, and explicitly keeps their alignment relationship during convolution. In addition, to address users' diverse interests, we also design an attention module in DKN to dynamically aggregate a user's history with respect to current candidate news. Through extensive experiments on a real online news platform, we demonstrate that DKN achieves substantial gains over state-of-the-art deep recommendation models. We also validate the efficacy of the usage of knowledge in DKN.