We explore a hidden feedback loops effect in online recommender systems. Feedback loops result in degradation of online multi-armed bandit (MAB) recommendations to a small subset and loss of coverage and novelty. We study how uncertainty and noise in user interests influence the existence of feedback loops. First, we show that an unbiased additive random noise in user interests does not prevent a feedback loop. Second, we demonstrate that a non-zero probability of resetting user interests is sufficient to limit the feedback loop and estimate the size of the effect. Our experiments confirm the theoretical findings in a simulated environment for four bandit algorithms.
相關內容
The recommendation of points of interest (POIs) is essential in location-based social networks. It makes it easier for users and locations to share information. Recently, researchers tend to recommend POIs by treating them as large-scale retrieval systems that require a large amount of training data representing query-item relevance. However, gathering user feedback in retrieval systems is an expensive task. Existing POI recommender systems make recommendations based on user and item (location) interactions solely. However, there are numerous sources of feedback to consider. For example, when the user visits a POI, what is the POI is about and such. Integrating all these different types of feedback is essential when developing a POI recommender. In this paper, we propose using user and item information and auxiliary information to improve the recommendation modelling in a retrieval system. We develop a deep neural network architecture to model query-item relevance in the presence of both collaborative and content information. We also improve the quality of the learned representations of queries and items by including the contextual information from the user feedback data. The application of these learned representations to a large-scale dataset resulted in significant improvements.
Recurrent neural networks have proven effective in modeling sequential user feedbacks for recommender systems. However, they usually focus solely on item relevance and fail to effectively explore diverse items for users, therefore harming the system performance in the long run. To address this problem, we propose a new type of recurrent neural networks, dubbed recurrent exploration networks (REN), to jointly perform representation learning and effective exploration in the latent space. REN tries to balance relevance and exploration while taking into account the uncertainty in the representations. Our theoretical analysis shows that REN can preserve the rate-optimal sublinear regret even when there exists uncertainty in the learned representations. Our empirical study demonstrates that REN can achieve satisfactory long-term rewards on both synthetic and real-world recommendation datasets, outperforming state-of-the-art models.
Modern online advertising systems inevitably rely on personalization methods, such as click-through rate (CTR) prediction. Recent progress in CTR prediction enjoys the rich representation capabilities of deep learning and achieves great success in large-scale industrial applications. However, these methods can suffer from lack of exploration. Another line of prior work addresses the exploration-exploitation trade-off problem with contextual bandit methods, which are less studied in the industry recently due to the difficulty in extending their flexibility with deep models. In this paper, we propose a novel Deep Uncertainty-Aware Learning (DUAL) method to learn deep CTR models based on Gaussian processes, which can provide efficient uncertainty estimations along with the CTR predictions while maintaining the flexibility of deep neural networks. By linking the ability to estimate predictive uncertainties of DUAL to well-known bandit algorithms, we further present DUAL-based Ad-ranking strategies to boost up long-term utilities such as the social welfare in advertising systems. Experimental results on several public datasets demonstrate the effectiveness of our methods. Remarkably, an online A/B test deployed in the Alibaba display advertising platform shows an $8.2\%$ social welfare improvement and an $8.0\%$ revenue lift.
Contextual multi-armed bandit (MAB) achieves cutting-edge performance on a variety of problems. When it comes to real-world scenarios such as recommendation system and online advertising, however, it is essential to consider the resource consumption of exploration. In practice, there is typically non-zero cost associated with executing a recommendation (arm) in the environment, and hence, the policy should be learned with a fixed exploration cost constraint. It is challenging to learn a global optimal policy directly, since it is a NP-hard problem and significantly complicates the exploration and exploitation trade-off of bandit algorithms. Existing approaches focus on solving the problems by adopting the greedy policy which estimates the expected rewards and costs and uses a greedy selection based on each arm's expected reward/cost ratio using historical observation until the exploration resource is exhausted. However, existing methods are hard to extend to infinite time horizon, since the learning process will be terminated when there is no more resource. In this paper, we propose a hierarchical adaptive contextual bandit method (HATCH) to conduct the policy learning of contextual bandits with a budget constraint. HATCH adopts an adaptive method to allocate the exploration resource based on the remaining resource/time and the estimation of reward distribution among different user contexts. In addition, we utilize full of contextual feature information to find the best personalized recommendation. Finally, in order to prove the theoretical guarantee, we present a regret bound analysis and prove that HATCH achieves a regret bound as low as $O(\sqrt{T})$. The experimental results demonstrate the effectiveness and efficiency of the proposed method on both synthetic data sets and the real-world applications.
Most existing recommender systems leverage user behavior data of one type only, such as the purchase behavior in E-commerce that is directly related to the business KPI (Key Performance Indicator) of conversion rate. Besides the key behavioral data, we argue that other forms of user behaviors also provide valuable signal, such as views, clicks, adding a product to shop carts and so on. They should be taken into account properly to provide quality recommendation for users. In this work, we contribute a new solution named NMTR (short for Neural Multi-Task Recommendation) for learning recommender systems from user multi-behavior data. We develop a neural network model to capture the complicated and multi-type interactions between users and items. In particular, our model accounts for the cascading relationship among different types of behaviors (e.g., a user must click on a product before purchasing it). To fully exploit the signal in the data of multiple types of behaviors, we perform a joint optimization based on the multi-task learning framework, where the optimization on a behavior is treated as a task. Extensive experiments on two real-world datasets demonstrate that NMTR significantly outperforms state-of-the-art recommender systems that are designed to learn from both single-behavior data and multi-behavior data. Further analysis shows that modeling multiple behaviors is particularly useful for providing recommendation for sparse users that have very few interactions.
Recommender systems can mitigate the information overload problem by suggesting users' personalized items. In real-world recommendations such as e-commerce, a typical interaction between the system and its users is -- users are recommended a page of items and provide feedback; and then the system recommends a new page of items. To effectively capture such interaction for recommendations, we need to solve two key problems -- (1) how to update recommending strategy according to user's \textit{real-time feedback}, and 2) how to generate a page of items with proper display, which pose tremendous challenges to traditional recommender systems. In this paper, we study the problem of page-wise recommendations aiming to address aforementioned two challenges simultaneously. In particular, we propose a principled approach to jointly generate a set of complementary items and the corresponding strategy to display them in a 2-D page; and propose a novel page-wise recommendation framework based on deep reinforcement learning, DeepPage, which can optimize a page of items with proper display based on real-time feedback from users. The experimental results based on a real-world e-commerce dataset demonstrate the effectiveness of the proposed framework.
Many recommendation algorithms rely on user data to generate recommendations. However, these recommendations also affect the data obtained from future users. This work aims to understand the effects of this dynamic interaction. We propose a simple model where users with heterogeneous preferences arrive over time. Based on this model, we prove that naive estimators, i.e. those which ignore this feedback loop, are not consistent. We show that consistent estimators are efficient in the presence of myopic agents. Our results are validated using extensive simulations.
Recommender systems (RSs) provide an effective way of alleviating the information overload problem by selecting personalized items for different users. Latent factors based collaborative filtering (CF) has become the popular approaches for RSs due to its accuracy and scalability. Recently, online social networks and user-generated content provide diverse sources for recommendation beyond ratings. Although {\em social matrix factorization} (Social MF) and {\em topic matrix factorization} (Topic MF) successfully exploit social relations and item reviews, respectively, both of them ignore some useful information. In this paper, we investigate the effective data fusion by combining the aforementioned approaches. First, we propose a novel model {\em \mbox{MR3}} to jointly model three sources of information (i.e., ratings, item reviews, and social relations) effectively for rating prediction by aligning the latent factors and hidden topics. Second, we incorporate the implicit feedback from ratings into the proposed model to enhance its capability and to demonstrate its flexibility. We achieve more accurate rating prediction on real-life datasets over various state-of-the-art methods. Furthermore, we measure the contribution from each of the three data sources and the impact of implicit feedback from ratings, followed by the sensitivity analysis of hyperparameters. Empirical studies demonstrate the effectiveness and efficacy of our proposed model and its extension.
Personalized recommendation systems (RS) are extensively used in many services. Many of these are based on learning algorithms where the RS uses the recommendation history and the user response to learn an optimal strategy. Further, these algorithms are based on the assumption that the user interests are rigid. Specifically, they do not account for the effect of learning strategy on the evolution of the user interests. In this paper we develop influence models for a learning algorithm that is used to optimally recommend websites to web users. We adapt the model of \cite{Ioannidis10} to include an item-dependent reward to the RS from the suggestions that are accepted by the user. For this we first develop a static optimisation scheme when all the parameters are known. Next we develop a stochastic approximation based learning scheme for the RS to learn the optimal strategy when the user profiles are not known. Finally, we describe several user-influence models for the learning algorithm and analyze their effect on the steady user interests and on the steady state optimal strategy as compared to that when the users are not influenced.
Recommender systems play a crucial role in mitigating the problem of information overload by suggesting users' personalized items or services. The vast majority of traditional recommender systems consider the recommendation procedure as a static process and make recommendations following a fixed strategy. In this paper, we propose a novel recommender system with the capability of continuously improving its strategies during the interactions with users. We model the sequential interactions between users and a recommender system as a Markov Decision Process (MDP) and leverage Reinforcement Learning (RL) to automatically learn the optimal strategies via recommending trial-and-error items and receiving reinforcements of these items from users' feedbacks. In particular, we introduce an online user-agent interacting environment simulator, which can pre-train and evaluate model parameters offline before applying the model online. Moreover, we validate the importance of list-wise recommendations during the interactions between users and agent, and develop a novel approach to incorporate them into the proposed framework LIRD for list-wide recommendations. The experimental results based on a real-world e-commerce dataset demonstrate the effectiveness of the proposed framework.
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