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This paper explores the application of Shapley Value Regression in dissecting marketing performance at channel-partner level, complementing channel-level Marketing Mix Modeling (MMM). Utilizing real-world data from the financial services industry, we demonstrate the practicality of Shapley Value Regression in evaluating individual partner contributions. Although structured in-field testing along with cooperative game theory is most accurate, it can often be highly complex and expensive to conduct. Shapley Value Regression is thus a more feasible approach to disentangle the influence of each marketing partner within a marketing channel. We also propose a simple method to derive adjusted coefficients of Shapley Value Regression and compares it with alternative approaches.

This paper presents a new integrated sensing and communication (ISAC) framework, leveraging the recent advancements of reconfigurable distributed antenna and reflecting surface (RDARS). RDARS is a programmable surface structure comprising numerous elements, each of which can be flexibly configured to operate either in a reflection mode, resembling a passive reconfigurable intelligent surface (RIS), or in a connected mode, functioning as a remote transmit or receive antenna. Our RDARS-aided ISAC framework effectively mitigates the adverse impact of multiplicative fading when compared to the passive RIS-aided ISAC, and reduces cost and energy consumption when compared to the active RIS-aided ISAC. Within our RDARS-aided ISAC framework, we consider a radar output signal-to-noise ratio (SNR) maximization problem under communication constraints to jointly optimize the active transmit beamforming matrix of the base station (BS), the reflection and mode selection matrices of RDARS, and the receive filter. To tackle the inherent non-convexity and the binary integer optimization introduced by the mode selection in this optimization challenge, we propose an efficient iterative algorithm with proved convergence based on majorization minimization (MM) and penalty-based methods.Numerical and simulation results demonstrate the superior performance of our new framework, and clearly verify substantial distribution, reflection as well as selection gains obtained by properly configuring the RDARS.

This work introduces a novel principle for disentanglement we call mechanism sparsity regularization, which applies when the latent factors of interest depend sparsely on observed auxiliary variables and/or past latent factors. We propose a representation learning method that induces disentanglement by simultaneously learning the latent factors and the sparse causal graphical model that explains them. We develop a nonparametric identifiability theory that formalizes this principle and shows that the latent factors can be recovered by regularizing the learned causal graph to be sparse. More precisely, we show identifiablity up to a novel equivalence relation we call "consistency", which allows some latent factors to remain entangled (hence the term partial disentanglement). To describe the structure of this entanglement, we introduce the notions of entanglement graphs and graph preserving functions. We further provide a graphical criterion which guarantees complete disentanglement, that is identifiability up to permutations and element-wise transformations. We demonstrate the scope of the mechanism sparsity principle as well as the assumptions it relies on with several worked out examples. For instance, the framework shows how one can leverage multi-node interventions with unknown targets on the latent factors to disentangle them. We further draw connections between our nonparametric results and the now popular exponential family assumption. Lastly, we propose an estimation procedure based on variational autoencoders and a sparsity constraint and demonstrate it on various synthetic datasets. This work is meant to be a significantly extended version of Lachapelle et al. (2022).

Recently, the strong text creation ability of Large Language Models(LLMs) has given rise to many tools for assisting paper reading or even writing. However, the weak diagram analysis abilities of LLMs or Multimodal LLMs greatly limit their application scenarios, especially for scientific academic paper writing. In this work, towards a more versatile copilot for academic paper writing, we mainly focus on strengthening the multi-modal diagram analysis ability of Multimodal LLMs. By parsing Latex source files of high-quality papers, we carefully build a multi-modal diagram understanding dataset M-Paper. By aligning diagrams in the paper with related paragraphs, we construct professional diagram analysis samples for training and evaluation. M-Paper is the first dataset to support joint comprehension of multiple scientific diagrams, including figures and tables in the format of images or Latex codes. Besides, to better align the copilot with the user's intention, we introduce the `outline' as the control signal, which could be directly given by the user or revised based on auto-generated ones. Comprehensive experiments with a state-of-the-art Mumtimodal LLM demonstrate that training on our dataset shows stronger scientific diagram understanding performance, including diagram captioning, diagram analysis, and outline recommendation. The dataset, code, and model are available at //github.com/X-PLUG/mPLUG-DocOwl/tree/main/PaperOwl.

We study the ability of LLMs to generate feedback for scientific papers and develop MARG, a feedback generation approach using multiple LLM instances that engage in internal discussion. By distributing paper text across agents, MARG can consume the full text of papers beyond the input length limitations of the base LLM, and by specializing agents and incorporating sub-tasks tailored to different comment types (experiments, clarity, impact) it improves the helpfulness and specificity of feedback. In a user study, baseline methods using GPT-4 were rated as producing generic or very generic comments more than half the time, and only 1.7 comments per paper were rated as good overall in the best baseline. Our system substantially improves the ability of GPT-4 to generate specific and helpful feedback, reducing the rate of generic comments from 60% to 29% and generating 3.7 good comments per paper (a 2.2x improvement).

This paper surveys research works in the quickly advancing field of instruction tuning (IT), a crucial technique to enhance the capabilities and controllability of large language models (LLMs). Instruction tuning refers to the process of further training LLMs on a dataset consisting of \textsc{(instruction, output)} pairs in a supervised fashion, which bridges the gap between the next-word prediction objective of LLMs and the users' objective of having LLMs adhere to human instructions. In this work, we make a systematic review of the literature, including the general methodology of IT, the construction of IT datasets, the training of IT models, and applications to different modalities, domains and applications, along with an analysis on aspects that influence the outcome of IT (e.g., generation of instruction outputs, size of the instruction dataset, etc). We also review the potential pitfalls of IT along with criticism against it, along with efforts pointing out current deficiencies of existing strategies and suggest some avenues for fruitful research.

Existing recommender systems extract the user preference based on learning the correlation in data, such as behavioral correlation in collaborative filtering, feature-feature, or feature-behavior correlation in click-through rate prediction. However, regretfully, the real world is driven by causality rather than correlation, and correlation does not imply causation. For example, the recommender systems can recommend a battery charger to a user after buying a phone, in which the latter can serve as the cause of the former, and such a causal relation cannot be reversed. Recently, to address it, researchers in recommender systems have begun to utilize causal inference to extract causality, enhancing the recommender system. In this survey, we comprehensively review the literature on causal inference-based recommendation. At first, we present the fundamental concepts of both recommendation and causal inference as the basis of later content. We raise the typical issues that the non-causality recommendation is faced. Afterward, we comprehensively review the existing work of causal inference-based recommendation, based on a taxonomy of what kind of problem causal inference addresses. Last, we discuss the open problems in this important research area, along with interesting future works.

This paper proposes a recommender system to alleviate the cold-start problem that can estimate user preferences based on only a small number of items. To identify a user's preference in the cold state, existing recommender systems, such as Netflix, initially provide items to a user; we call those items evidence candidates. Recommendations are then made based on the items selected by the user. Previous recommendation studies have two limitations: (1) the users who consumed a few items have poor recommendations and (2) inadequate evidence candidates are used to identify user preferences. We propose a meta-learning-based recommender system called MeLU to overcome these two limitations. From meta-learning, which can rapidly adopt new task with a few examples, MeLU can estimate new user's preferences with a few consumed items. In addition, we provide an evidence candidate selection strategy that determines distinguishing items for customized preference estimation. We validate MeLU with two benchmark datasets, and the proposed model reduces at least 5.92% mean absolute error than two comparative models on the datasets. We also conduct a user study experiment to verify the evidence selection strategy.

This paper surveys the machine learning literature and presents machine learning as optimization models. Such models can benefit from the advancement of numerical optimization techniques which have already played a distinctive role in several machine learning settings. Particularly, mathematical optimization models are presented for commonly used machine learning approaches for regression, classification, clustering, and deep neural networks as well new emerging applications in machine teaching and empirical model learning. The strengths and the shortcomings of these models are discussed and potential research directions are highlighted.

In order to answer natural language questions over knowledge graphs, most processing pipelines involve entity and relation linking. Traditionally, entity linking and relation linking has been performed either as dependent sequential tasks or independent parallel tasks. In this paper, we propose a framework called "EARL", which performs entity linking and relation linking as a joint single task. EARL uses a graph connection based solution to the problem. We model the linking task as an instance of the Generalised Travelling Salesman Problem (GTSP) and use GTSP approximate algorithm solutions. We later develop EARL which uses a pair-wise graph-distance based solution to the problem.The system determines the best semantic connection between all keywords of the question by referring to a knowledge graph. This is achieved by exploiting the "connection density" between entity candidates and relation candidates. The "connection density" based solution performs at par with the approximate GTSP solution.We have empirically evaluated the framework on a dataset with 5000 questions. Our system surpasses state-of-the-art scores for entity linking task by reporting an accuracy of 0.65 to 0.40 from the next best entity linker.