Advertising expenditures have become the major source of revenue for e-commerce platforms. Providing good advertising experiences for advertisers through reducing their costs of trial and error for discovering the optimal advertising strategies is crucial for the long-term prosperity of online advertising. To achieve this goal, the advertising platform needs to identify the advertisers' marketing objectives, and then recommend the corresponding strategies to fulfill this objective. In this work, we first deploy a prototype of strategy recommender system on Taobao display advertising platform, recommending bid prices and targeted users to advertisers. We further augment this prototype system by directly revealing the advertising performance, and then infer the advertisers' marketing objectives through their adoptions of different recommending advertising performance. We use the techniques from context bandit to jointly learn the advertisers' marketing objectives and the recommending strategies. Online evaluations show that the designed advertising strategy recommender system can optimize the advertisers' advertising performance and increase the platform's revenue. Simulation experiments based on Taobao online bidding data show that the designed contextual bandit algorithm can effectively optimize the strategy adoption rate of advertisers.
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Media recommender systems aim to capture users' preferences and provide precise personalized recommendation of media content. There are two critical components in the common paradigm of modern recommender models: (1) representation learning, which generates an embedding for each user and item; and (2) interaction modeling, which fits user preferences towards items based on their representations. Despite of great success, when a great amount of users and items exist, it usually needs to create, store, and optimize a huge embedding table, where the scale of model parameters easily reach millions or even larger. Hence, it naturally raises questions about the heavy recommender models: Do we really need such large-scale parameters? We get inspirations from the recently proposed lottery ticket hypothesis (LTH), which argues that the dense and over-parameterized model contains a much smaller and sparser sub-model that can reach comparable performance to the full model. In this paper, we extend LTH to media recommender systems, aiming to find the winning tickets in deep recommender models. To the best of our knowledge, this is the first work to study LTH in media recommender systems. With MF and LightGCN as the backbone models, we found that there widely exist winning tickets in recommender models. On three media convergence datasets -- Yelp2018, TikTok and Kwai, the winning tickets can achieve comparable recommendation performance with only 29%~48%, 7%~10% and 3%~17% of parameters, respectively.
Cost per click is a common metric to judge digital advertising campaign performance. In this paper we discuss an approach that generates a feature targeting recommendation to optimise cost per click. We also discuss a technique to assign bid prices to features without compromising on the number of features recommended. Our approach utilises impression and click stream data sets corresponding to real time auctions that we have won. The data contains information about device type, website, RTB Exchange ID. We leverage data across all campaigns that we have access to while ensuring that recommendations are sensitive to both individual campaign level features and globally well performing features as well. We model Bid recommendation around the hypothesis that a click is a Bernoulli trial and click stream follows Binomial distribution which is then updated based on live performance ensuring week over week improvement. This approach has been live tested over 10 weeks across 5 campaigns. We see Cost per click gains of 16-60% and click through rate improvement of 42-137%. At the same time, the campaign delivery was competitive.
Sequential recommendation as an emerging topic has attracted increasing attention due to its important practical significance. Models based on deep learning and attention mechanism have achieved good performance in sequential recommendation. Recently, the generative models based on Variational Autoencoder (VAE) have shown the unique advantage in collaborative filtering. In particular, the sequential VAE model as a recurrent version of VAE can effectively capture temporal dependencies among items in user sequence and perform sequential recommendation. However, VAE-based models suffer from a common limitation that the representational ability of the obtained approximate posterior distribution is limited, resulting in lower quality of generated samples. This is especially true for generating sequences. To solve the above problem, in this work, we propose a novel method called Adversarial and Contrastive Variational Autoencoder (ACVAE) for sequential recommendation. Specifically, we first introduce the adversarial training for sequence generation under the Adversarial Variational Bayes (AVB) framework, which enables our model to generate high-quality latent variables. Then, we employ the contrastive loss. The latent variables will be able to learn more personalized and salient characteristics by minimizing the contrastive loss. Besides, when encoding the sequence, we apply a recurrent and convolutional structure to capture global and local relationships in the sequence. Finally, we conduct extensive experiments on four real-world datasets. The experimental results show that our proposed ACVAE model outperforms other state-of-the-art methods.
To drive purchase in online advertising, it is of the advertiser's great interest to optimize the sequential advertising strategy whose performance and interpretability are both important. The lack of interpretability in existing deep reinforcement learning methods makes it not easy to understand, diagnose and further optimize the strategy. In this paper, we propose our Deep Intents Sequential Advertising (DISA) method to address these issues. The key part of interpretability is to understand a consumer's purchase intent which is, however, unobservable (called hidden states). In this paper, we model this intention as a latent variable and formulate the problem as a Partially Observable Markov Decision Process (POMDP) where the underlying intents are inferred based on the observable behaviors. Large-scale industrial offline and online experiments demonstrate our method's superior performance over several baselines. The inferred hidden states are analyzed, and the results prove the rationality of our inference.
Recently, neural networks have been widely used in e-commerce recommender systems, owing to the rapid development of deep learning. We formalize the recommender system as a sequential recommendation problem, intending to predict the next items that the user might be interacted with. Recent works usually give an overall embedding from a user's behavior sequence. However, a unified user embedding cannot reflect the user's multiple interests during a period. In this paper, we propose a novel controllable multi-interest framework for the sequential recommendation, called ComiRec. Our multi-interest module captures multiple interests from user behavior sequences, which can be exploited for retrieving candidate items from the large-scale item pool. These items are then fed into an aggregation module to obtain the overall recommendation. The aggregation module leverages a controllable factor to balance the recommendation accuracy and diversity. We conduct experiments for the sequential recommendation on two real-world datasets, Amazon and Taobao. Experimental results demonstrate that our framework achieves significant improvements over state-of-the-art models. Our framework has also been successfully deployed on the offline Alibaba distributed cloud platform.
Recent advances in research have demonstrated the effectiveness of knowledge graphs (KG) in providing valuable external knowledge to improve recommendation systems (RS). A knowledge graph is capable of encoding high-order relations that connect two objects with one or multiple related attributes. With the help of the emerging Graph Neural Networks (GNN), it is possible to extract both object characteristics and relations from KG, which is an essential factor for successful recommendations. In this paper, we provide a comprehensive survey of the GNN-based knowledge-aware deep recommender systems. Specifically, we discuss the state-of-the-art frameworks with a focus on their core component, i.e., the graph embedding module, and how they address practical recommendation issues such as scalability, cold-start and so on. We further summarize the commonly-used benchmark datasets, evaluation metrics as well as open-source codes. Finally, we conclude the survey and propose potential research directions in this rapidly growing field.
We propose an adversarial learning approach to the generation of multi-turn dialogue responses. Our proposed framework, hredGAN, is based on conditional generative adversarial networks (GANs). The GAN's generator is a modified hierarchical recurrent encoder-decoder network (HRED) and the discriminator is a word-level bidirectional RNN that shares context and word embedding with the generator. During inference, noise samples conditioned on the dialogue history are used to perturb the generator's latent space to generate several possible responses. The final response is the one ranked best by the discriminator. The hredGAN shows major advantages over existing methods: (1) it generalizes better than networks trained using only the log-likelihood criterion, and (2) it generates longer, more informative and more diverse responses with high utterance and topic relevance even with limited training data. This superiority is demonstrated on the Movie triples and Ubuntu dialogue datasets in terms of perplexity, BLEU, ROUGE and Distinct n-gram scores.
Recommender systems (RSs) have been the most important technology for increasing the business in Taobao, the largest online consumer-to-consumer (C2C) platform in China. The billion-scale data in Taobao creates three major challenges to Taobao's RS: scalability, sparsity and cold start. In this paper, we present our technical solutions to address these three challenges. The methods are based on the graph embedding framework. We first construct an item graph from users' behavior history. Each item is then represented as a vector using graph embedding. The item embeddings are employed to compute pairwise similarities between all items, which are then used in the recommendation process. To alleviate the sparsity and cold start problems, side information is incorporated into the embedding framework. We propose two aggregation methods to integrate the embeddings of items and the corresponding side information. Experimental results from offline experiments show that methods incorporating side information are superior to those that do not. Further, we describe the platform upon which the embedding methods are deployed and the workflow to process the billion-scale data in Taobao. Using online A/B test, we show that the online Click-Through-Rate (CTRs) are improved comparing to the previous recommendation methods widely used in Taobao, further demonstrating the effectiveness and feasibility of our proposed methods in Taobao's live production environment.
Recommender systems can mitigate the information overload problem by suggesting users' personalized items. In real-world recommendations such as e-commerce, a typical interaction between the system and its users is -- users are recommended a page of items and provide feedback; and then the system recommends a new page of items. To effectively capture such interaction for recommendations, we need to solve two key problems -- (1) how to update recommending strategy according to user's \textit{real-time feedback}, and 2) how to generate a page of items with proper display, which pose tremendous challenges to traditional recommender systems. In this paper, we study the problem of page-wise recommendations aiming to address aforementioned two challenges simultaneously. In particular, we propose a principled approach to jointly generate a set of complementary items and the corresponding strategy to display them in a 2-D page; and propose a novel page-wise recommendation framework based on deep reinforcement learning, DeepPage, which can optimize a page of items with proper display based on real-time feedback from users. The experimental results based on a real-world e-commerce dataset demonstrate the effectiveness of the proposed framework.
With the ever-growing volume, complexity and dynamicity of online information, recommender system has been an effective key solution to overcome such information overload. In recent years, deep learning's revolutionary advances in speech recognition, image analysis and natural language processing have gained significant attention. Meanwhile, recent studies also demonstrate its effectiveness in coping with information retrieval and recommendation tasks. Applying deep learning techniques into recommender system has been gaining momentum due to its state-of-the-art performances and high-quality recommendations. In contrast to traditional recommendation models, deep learning provides a better understanding of user's demands, item's characteristics and historical interactions between them. This article aims to provide a comprehensive review of recent research efforts on deep learning based recommender systems towards fostering innovations of recommender system research. A taxonomy of deep learning based recommendation models is presented and used to categorize the surveyed articles. Open problems are identified based on the analytics of the reviewed works and potential solutions discussed.
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