Over the past decades, recommendation has become a critical component of many online services such as media streaming and e-commerce. Recent advances in algorithms, evaluation methods and datasets have led to continuous improvements of the state-of-the-art. However, much work remains to be done to make these methods scale to the size of the internet. Online advertising offers a unique testbed for recommendation at scale. Every day, billions of users interact with millions of products in real-time. Systems addressing this scenario must work reliably at scale. We propose an efficient model (LED, for Lightweight Encoder-Decoder) reaching a new trade-off between complexity, scale and performance. Specifically, we show that combining large-scale matrix factorization with lightweight embedding fine-tuning unlocks state-of-the-art performance at scale. We further provide the detailed description of a system architecture and demonstrate its operation over two months at the scale of the internet. Our design allows serving billions of users across hundreds of millions of items in a few milliseconds using standard hardware.
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Federated Learning (FL) has shown great potential as a privacy-preserving solution to learning from decentralized data that are only accessible to end devices (i.e., clients). In many scenarios, however, a large proportion of the clients are probably in possession of low-quality data that are biased, noisy or even irrelevant. As a result, they could significantly slow down the convergence of the global model we aim to build and also compromise its quality. In light of this, we propose FedProf, a novel algorithm for optimizing FL under such circumstances without breaching data privacy. The key of our approach is a distributional representation profiling and matching scheme that uses the global model to dynamically profile data representations and allows for low-cost, lightweight representation matching. Based on the scheme we adaptively score each client and adjust its participation probability so as to mitigate the impact of low-value clients on the training process. We have conducted extensive experiments on public datasets using various FL settings. The results show that the selective behaviour of our algorithm leads to a significant reduction in the number of communication rounds and the amount of time (up to 2.4x speedup) for the global model to converge and also provides accuracy gain.
Embedding learning of categorical features (e.g. user/item IDs) is at the core of various recommendation models including matrix factorization and neural collaborative filtering. The standard approach creates an embedding table where each row represents a dedicated embedding vector for every unique feature value. However, this method fails to efficiently handle high-cardinality features and unseen feature values (e.g. new video ID) that are prevalent in real-world recommendation systems. In this paper, we propose an alternative embedding framework Deep Hash Embedding (DHE), replacing embedding tables by a deep embedding network to compute embeddings on the fly. DHE first encodes the feature value to a unique identifier vector with multiple hashing functions and transformations, and then applies a DNN to convert the identifier vector to an embedding. The encoding module is deterministic, non-learnable, and free of storage, while the embedding network is updated during the training time to learn embedding generation. Empirical results show that DHE achieves comparable AUC against the standard one-hot full embedding, with smaller model sizes. Our work sheds light on the design of DNN-based alternative embedding schemes for categorical features without using embedding table lookup.
Recently, neural networks have been widely used in e-commerce recommender systems, owing to the rapid development of deep learning. We formalize the recommender system as a sequential recommendation problem, intending to predict the next items that the user might be interacted with. Recent works usually give an overall embedding from a user's behavior sequence. However, a unified user embedding cannot reflect the user's multiple interests during a period. In this paper, we propose a novel controllable multi-interest framework for the sequential recommendation, called ComiRec. Our multi-interest module captures multiple interests from user behavior sequences, which can be exploited for retrieving candidate items from the large-scale item pool. These items are then fed into an aggregation module to obtain the overall recommendation. The aggregation module leverages a controllable factor to balance the recommendation accuracy and diversity. We conduct experiments for the sequential recommendation on two real-world datasets, Amazon and Taobao. Experimental results demonstrate that our framework achieves significant improvements over state-of-the-art models. Our framework has also been successfully deployed on the offline Alibaba distributed cloud platform.
The emerging paradigm of federated learning strives to enable collaborative training of machine learning models on the network edge without centrally aggregating raw data and hence, improving data privacy. This sharply deviates from traditional machine learning and necessitates the design of algorithms robust to various sources of heterogeneity. Specifically, statistical heterogeneity of data across user devices can severely degrade the performance of standard federated averaging for traditional machine learning applications like personalization with deep learning. This paper pro-posesFedPer, a base + personalization layer approach for federated training of deep feedforward neural networks, which can combat the ill-effects of statistical heterogeneity. We demonstrate effectiveness ofFedPerfor non-identical data partitions ofCIFARdatasetsand on a personalized image aesthetics dataset from Flickr.
Collaborative filtering often suffers from sparsity and cold start problems in real recommendation scenarios, therefore, researchers and engineers usually use side information to address the issues and improve the performance of recommender systems. In this paper, we consider knowledge graphs as the source of side information. We propose MKR, a Multi-task feature learning approach for Knowledge graph enhanced Recommendation. MKR is a deep end-to-end framework that utilizes knowledge graph embedding task to assist recommendation task. The two tasks are associated by cross&compress units, which automatically share latent features and learn high-order interactions between items in recommender systems and entities in the knowledge graph. We prove that cross&compress units have sufficient capability of polynomial approximation, and show that MKR is a generalized framework over several representative methods of recommender systems and multi-task learning. Through extensive experiments on real-world datasets, we demonstrate that MKR achieves substantial gains in movie, book, music, and news recommendation, over state-of-the-art baselines. MKR is also shown to be able to maintain a decent performance even if user-item interactions are sparse.
Recommender systems can mitigate the information overload problem by suggesting users' personalized items. In real-world recommendations such as e-commerce, a typical interaction between the system and its users is -- users are recommended a page of items and provide feedback; and then the system recommends a new page of items. To effectively capture such interaction for recommendations, we need to solve two key problems -- (1) how to update recommending strategy according to user's \textit{real-time feedback}, and 2) how to generate a page of items with proper display, which pose tremendous challenges to traditional recommender systems. In this paper, we study the problem of page-wise recommendations aiming to address aforementioned two challenges simultaneously. In particular, we propose a principled approach to jointly generate a set of complementary items and the corresponding strategy to display them in a 2-D page; and propose a novel page-wise recommendation framework based on deep reinforcement learning, DeepPage, which can optimize a page of items with proper display based on real-time feedback from users. The experimental results based on a real-world e-commerce dataset demonstrate the effectiveness of the proposed framework.
Low-dimensional embeddings of nodes in large graphs have proved extremely useful in a variety of prediction tasks, from content recommendation to identifying protein functions. However, most existing approaches require that all nodes in the graph are present during training of the embeddings; these previous approaches are inherently transductive and do not naturally generalize to unseen nodes. Here we present GraphSAGE, a general, inductive framework that leverages node feature information (e.g., text attributes) to efficiently generate node embeddings for previously unseen data. Instead of training individual embeddings for each node, we learn a function that generates embeddings by sampling and aggregating features from a node's local neighborhood. Our algorithm outperforms strong baselines on three inductive node-classification benchmarks: we classify the category of unseen nodes in evolving information graphs based on citation and Reddit post data, and we show that our algorithm generalizes to completely unseen graphs using a multi-graph dataset of protein-protein interactions.
State-of-the-art recommendation algorithms -- especially the collaborative filtering (CF) based approaches with shallow or deep models -- usually work with various unstructured information sources for recommendation, such as textual reviews, visual images, and various implicit or explicit feedbacks. Though structured knowledge bases were considered in content-based approaches, they have been largely neglected recently due to the availability of vast amount of data, and the learning power of many complex models. However, structured knowledge bases exhibit unique advantages in personalized recommendation systems. When the explicit knowledge about users and items is considered for recommendation, the system could provide highly customized recommendations based on users' historical behaviors. A great challenge for using knowledge bases for recommendation is how to integrated large-scale structured and unstructured data, while taking advantage of collaborative filtering for highly accurate performance. Recent achievements on knowledge base embedding sheds light on this problem, which makes it possible to learn user and item representations while preserving the structure of their relationship with external knowledge. In this work, we propose to reason over knowledge base embeddings for personalized recommendation. Specifically, we propose a knowledge base representation learning approach to embed heterogeneous entities for recommendation. Experimental results on real-world dataset verified the superior performance of our approach compared with state-of-the-art baselines.
Recommender System (RS) is a hot area where artificial intelligence (AI) techniques can be effectively applied to improve performance. Since the well-known Netflix Challenge, collaborative filtering (CF) has become the most popular and effective recommendation method. Despite their success in CF, various AI techniques still have to face the data sparsity and cold start problems. Previous works tried to solve these two problems by utilizing auxiliary information, such as social connections among users and meta-data of items. However, they process different types of information separately, leading to information loss. In this work, we propose to utilize Heterogeneous Information Network (HIN), which is a natural and general representation of different types of data, to enhance CF-based recommending methods. HIN-based recommender systems face two problems: how to represent high-level semantics for recommendation and how to fuse the heterogeneous information to recommend. To address these problems, we propose to applying meta-graph to HIN-based RS and solve the information fusion problem with a "matrix factorization (MF) + factorization machine (FM)" framework. For the "MF" part, we obtain user-item similarity matrices from each meta-graph and adopt low-rank matrix approximation to get latent features for both users and items. For the "FM" part, we propose to apply FM with Group lasso (FMG) on the obtained features to simultaneously predict missing ratings and select useful meta-graphs. Experimental results on two large real-world datasets, i.e., Amazon and Yelp, show that our proposed approach is better than that of the state-of-the-art FM and other HIN-based recommending methods.
Recommender systems play a crucial role in mitigating the problem of information overload by suggesting users' personalized items or services. The vast majority of traditional recommender systems consider the recommendation procedure as a static process and make recommendations following a fixed strategy. In this paper, we propose a novel recommender system with the capability of continuously improving its strategies during the interactions with users. We model the sequential interactions between users and a recommender system as a Markov Decision Process (MDP) and leverage Reinforcement Learning (RL) to automatically learn the optimal strategies via recommending trial-and-error items and receiving reinforcements of these items from users' feedbacks. In particular, we introduce an online user-agent interacting environment simulator, which can pre-train and evaluate model parameters offline before applying the model online. Moreover, we validate the importance of list-wise recommendations during the interactions between users and agent, and develop a novel approach to incorporate them into the proposed framework LIRD for list-wide recommendations. The experimental results based on a real-world e-commerce dataset demonstrate the effectiveness of the proposed framework.
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