Selection bias is prevalent in the data for training and evaluating recommendation systems with explicit feedback. For example, users tend to rate items they like. However, when rating an item concerning a specific user, most of the recommendation algorithms tend to rely too much on his/her rating (feedback) history. This introduces implicit bias on the recommendation system, which is referred to as user feedback-loop bias in this paper. We propose a systematic and dynamic way to correct such bias and to obtain more diverse and objective recommendations by utilizing temporal rating information. Specifically, our method includes a deep-learning component to learn each user's dynamic rating history embedding for the estimation of the probability distribution of the items that the user rates sequentially. These estimated dynamic exposure probabilities are then used as propensity scores to train an inverse-propensity-scoring (IPS) rating predictor. We empirically validated the existence of such user feedback-loop bias in real world recommendation systems and compared the performance of our method with the baseline models that are either without de-biasing or with propensity scores estimated by other methods. The results show the superiority of our approach.
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So far, most research on recommender systems focused on maintaining long-term user engagement and satisfaction, by promoting relevant and personalized content. However, it is still very challenging to evaluate the quality and the reliability of this content. In this paper, we propose FEBR (Expert-Based Recommendation Framework), an apprenticeship learning framework to assess the quality of the recommended content on online platforms. The framework exploits the demonstrated trajectories of an expert (assumed to be reliable) in a recommendation evaluation environment, to recover an unknown utility function. This function is used to learn an optimal policy describing the expert's behavior, which is then used in the framework to provide high-quality and personalized recommendations. We evaluate the performance of our solution through a user interest simulation environment (using RecSim). We simulate interactions under the aforementioned expert policy for videos recommendation, and compare its efficiency with standard recommendation methods. The results show that our approach provides a significant gain in terms of content quality, evaluated by experts and watched by users, while maintaining almost the same watch time as the baseline approaches.
Personalized recommender systems are playing an increasingly important role as more content and services become available and users struggle to identify what might interest them. Although matrix factorization and deep learning based methods have proved effective in user preference modeling, they violate the triangle inequality and fail to capture fine-grained preference information. To tackle this, we develop a distance-based recommendation model with several novel aspects: (i) each user and item are parameterized by Gaussian distributions to capture the learning uncertainties; (ii) an adaptive margin generation scheme is proposed to generate the margins regarding different training triplets; (iii) explicit user-user/item-item similarity modeling is incorporated in the objective function. The Wasserstein distance is employed to determine preferences because it obeys the triangle inequality and can measure the distance between probabilistic distributions. Via a comparison using five real-world datasets with state-of-the-art methods, the proposed model outperforms the best existing models by 4-22% in terms of recall@K on Top-K recommendation.
Model-based methods for recommender systems have been studied extensively in recent years. In systems with large corpus, however, the calculation cost for the learnt model to predict all user-item preferences is tremendous, which makes full corpus retrieval extremely difficult. To overcome the calculation barriers, models such as matrix factorization resort to inner product form (i.e., model user-item preference as the inner product of user, item latent factors) and indexes to facilitate efficient approximate k-nearest neighbor searches. However, it still remains challenging to incorporate more expressive interaction forms between user and item features, e.g., interactions through deep neural networks, because of the calculation cost. In this paper, we focus on the problem of introducing arbitrary advanced models to recommender systems with large corpus. We propose a novel tree-based method which can provide logarithmic complexity w.r.t. corpus size even with more expressive models such as deep neural networks. Our main idea is to predict user interests from coarse to fine by traversing tree nodes in a top-down fashion and making decisions for each user-node pair. We also show that the tree structure can be jointly learnt towards better compatibility with users' interest distribution and hence facilitate both training and prediction. Experimental evaluations with two large-scale real-world datasets show that the proposed method significantly outperforms traditional methods. Online A/B test results in Taobao display advertising platform also demonstrate the effectiveness of the proposed method in production environments.
Item-based Collaborative Filtering(short for ICF) has been widely adopted in recommender systems in industry, owing to its strength in user interest modeling and ease in online personalization. By constructing a user's profile with the items that the user has consumed, ICF recommends items that are similar to the user's profile. With the prevalence of machine learning in recent years, significant processes have been made for ICF by learning item similarity (or representation) from data. Nevertheless, we argue that most existing works have only considered linear and shallow relationship between items, which are insufficient to capture the complicated decision-making process of users. In this work, we propose a more expressive ICF solution by accounting for the nonlinear and higher-order relationship among items. Going beyond modeling only the second-order interaction (e.g. similarity) between two items, we additionally consider the interaction among all interacted item pairs by using nonlinear neural networks. Through this way, we can effectively model the higher-order relationship among items, capturing more complicated effects in user decision-making. For example, it can differentiate which historical itemsets in a user's profile are more important in affecting the user to make a purchase decision on an item. We treat this solution as a deep variant of ICF, thus term it as DeepICF. To justify our proposal, we perform empirical studies on two public datasets from MovieLens and Pinterest. Extensive experiments verify the highly positive effect of higher-order item interaction modeling with nonlinear neural networks. Moreover, we demonstrate that by more fine-grained second-order interaction modeling with attention network, the performance of our DeepICF method can be further improved.
Item-to-item collaborative filtering (aka. item-based CF) has been long used for building recommender systems in industrial settings, owing to its interpretability and efficiency in real-time personalization. It builds a user's profile as her historically interacted items, recommending new items that are similar to the user's profile. As such, the key to an item-based CF method is in the estimation of item similarities. Early approaches use statistical measures such as cosine similarity and Pearson coefficient to estimate item similarities, which are less accurate since they lack tailored optimization for the recommendation task. In recent years, several works attempt to learn item similarities from data, by expressing the similarity as an underlying model and estimating model parameters by optimizing a recommendation-aware objective function. While extensive efforts have been made to use shallow linear models for learning item similarities, there has been relatively less work exploring nonlinear neural network models for item-based CF. In this work, we propose a neural network model named Neural Attentive Item Similarity model (NAIS) for item-based CF. The key to our design of NAIS is an attention network, which is capable of distinguishing which historical items in a user profile are more important for a prediction. Compared to the state-of-the-art item-based CF method Factored Item Similarity Model (FISM), our NAIS has stronger representation power with only a few additional parameters brought by the attention network. Extensive experiments on two public benchmarks demonstrate the effectiveness of NAIS. This work is the first attempt that designs neural network models for item-based CF, opening up new research possibilities for future developments of neural recommender systems.
Many current applications use recommendations in order to modify the natural user behavior, such as to increase the number of sales or the time spent on a website. This results in a gap between the final recommendation objective and the classical setup where recommendation candidates are evaluated by their coherence with past user behavior, by predicting either the missing entries in the user-item matrix, or the most likely next event. To bridge this gap, we optimize a recommendation policy for the task of increasing the desired outcome versus the organic user behavior. We show this is equivalent to learning to predict recommendation outcomes under a fully random recommendation policy. To this end, we propose a new domain adaptation algorithm that learns from logged data containing outcomes from a biased recommendation policy and predicts recommendation outcomes according to random exposure. We compare our method against state-of-the-art factorization methods, in addition to new approaches of causal recommendation and show significant improvements.
Many recommendation algorithms rely on user data to generate recommendations. However, these recommendations also affect the data obtained from future users. This work aims to understand the effects of this dynamic interaction. We propose a simple model where users with heterogeneous preferences arrive over time. Based on this model, we prove that naive estimators, i.e. those which ignore this feedback loop, are not consistent. We show that consistent estimators are efficient in the presence of myopic agents. Our results are validated using extensive simulations.
Recommender systems (RSs) provide an effective way of alleviating the information overload problem by selecting personalized items for different users. Latent factors based collaborative filtering (CF) has become the popular approaches for RSs due to its accuracy and scalability. Recently, online social networks and user-generated content provide diverse sources for recommendation beyond ratings. Although {\em social matrix factorization} (Social MF) and {\em topic matrix factorization} (Topic MF) successfully exploit social relations and item reviews, respectively, both of them ignore some useful information. In this paper, we investigate the effective data fusion by combining the aforementioned approaches. First, we propose a novel model {\em \mbox{MR3}} to jointly model three sources of information (i.e., ratings, item reviews, and social relations) effectively for rating prediction by aligning the latent factors and hidden topics. Second, we incorporate the implicit feedback from ratings into the proposed model to enhance its capability and to demonstrate its flexibility. We achieve more accurate rating prediction on real-life datasets over various state-of-the-art methods. Furthermore, we measure the contribution from each of the three data sources and the impact of implicit feedback from ratings, followed by the sensitivity analysis of hyperparameters. Empirical studies demonstrate the effectiveness and efficacy of our proposed model and its extension.
In recent years, deep neural networks have yielded state-of-the-art performance on several tasks. Although some recent works have focused on combining deep learning with recommendation, we highlight three issues of existing works. First, most works perform deep content feature learning and resort to matrix factorization, which cannot effectively model the highly complex user-item interaction function. Second, due to the difficulty on training deep neural networks, existing models utilize a shallow architecture, and thus limit the expressive potential of deep learning. Third, neural network models are easy to overfit on the implicit setting, because negative interactions are not taken into account. To tackle these issues, we present a generic recommender framework called Neural Collaborative Autoencoder (NCAE) to perform collaborative filtering, which works well for both explicit feedback and implicit feedback. NCAE can effectively capture the relationship between interactions via a non-linear matrix factorization process. To optimize the deep architecture of NCAE, we develop a three-stage pre-training mechanism that combines supervised and unsupervised feature learning. Moreover, to prevent overfitting on the implicit setting, we propose an error reweighting module and a sparsity-aware data-augmentation strategy. Extensive experiments on three real-world datasets demonstrate that NCAE can significantly advance the state-of-the-art.
Recommender System (RS) is a hot area where artificial intelligence (AI) techniques can be effectively applied to improve performance. Since the well-known Netflix Challenge, collaborative filtering (CF) has become the most popular and effective recommendation method. Despite their success in CF, various AI techniques still have to face the data sparsity and cold start problems. Previous works tried to solve these two problems by utilizing auxiliary information, such as social connections among users and meta-data of items. However, they process different types of information separately, leading to information loss. In this work, we propose to utilize Heterogeneous Information Network (HIN), which is a natural and general representation of different types of data, to enhance CF-based recommending methods. HIN-based recommender systems face two problems: how to represent high-level semantics for recommendation and how to fuse the heterogeneous information to recommend. To address these problems, we propose to applying meta-graph to HIN-based RS and solve the information fusion problem with a "matrix factorization (MF) + factorization machine (FM)" framework. For the "MF" part, we obtain user-item similarity matrices from each meta-graph and adopt low-rank matrix approximation to get latent features for both users and items. For the "FM" part, we propose to apply FM with Group lasso (FMG) on the obtained features to simultaneously predict missing ratings and select useful meta-graphs. Experimental results on two large real-world datasets, i.e., Amazon and Yelp, show that our proposed approach is better than that of the state-of-the-art FM and other HIN-based recommending methods.
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