In recent years, Optimized Cost Per Click (OCPC) and Optimized Cost Per Mille (OCPM) have emerged as the most widely adopted pricing models in the online advertising industry. However, the existing literature has yet to identify the specific conditions under which these models outperform traditional pricing models like Cost Per Click (CPC) and Cost Per Action (CPA). To fill the gap, this paper builds an economic model that compares OCPC with CPC and CPA theoretically, which incorporates out-site scenarios and outside options as two key factors. Our analysis reveals that OCPC can effectively replace CPA by tackling the problem of advertisers strategically manipulating conversion reporting in out-site scenarios where conversions occur outside the advertising platform. Furthermore, OCPC exhibits the potential to surpass CPC in platform payoffs by providing higher advertiser payoffs and consequently attracting more advertisers. However, if advertisers have less competitive outside options and consistently stay in the focal platform, the platform may achieve higher payoffs using CPC. Our findings deliver valuable insights for online advertising platforms in selecting optimal pricing models, and provide recommendations for further enhancing their payoffs. To the best of our knowledge, this is the first study to analyze OCPC from an economic perspective. Moreover, our analysis can be applied to the OCPM model as well.
The emergence of Large Language Models (LLMs) has achieved tremendous success in the field of Natural Language Processing owing to diverse training paradigms that empower LLMs to effectively capture intricate linguistic patterns and semantic representations. In particular, the recent "pre-train, prompt and predict" training paradigm has attracted significant attention as an approach for learning generalizable models with limited labeled data. In line with this advancement, these training paradigms have recently been adapted to the recommendation domain and are seen as a promising direction in both academia and industry. This half-day tutorial aims to provide a thorough understanding of extracting and transferring knowledge from pre-trained models learned through different training paradigms to improve recommender systems from various perspectives, such as generality, sparsity, effectiveness and trustworthiness. In this tutorial, we first introduce the basic concepts and a generic architecture of the language modeling paradigm for recommendation purposes. Then, we focus on recent advancements in adapting LLM-related training strategies and optimization objectives for different recommendation tasks. After that, we will systematically introduce ethical issues in LLM-based recommender systems and discuss possible approaches to assessing and mitigating them. We will also summarize the relevant datasets, evaluation metrics, and an empirical study on the recommendation performance of training paradigms. Finally, we will conclude the tutorial with a discussion of open challenges and future directions.
In recent years, 2D-to-3D pose uplifting in monocular 3D Human Pose Estimation (HPE) has attracted widespread research interest. GNN-based methods and Transformer-based methods have become mainstream architectures due to their advanced spatial and temporal feature learning capacities. However, existing approaches typically construct joint-wise and frame-wise attention alignments in spatial and temporal domains, resulting in dense connections that introduce considerable local redundancy and computational overhead. In this paper, we take a global approach to exploit spatio-temporal information and realise efficient 3D HPE with a concise Graph and Skipped Transformer architecture. Specifically, in Spatial Encoding stage, coarse-grained body parts are deployed to construct Spatial Graph Network with a fully data-driven adaptive topology, ensuring model flexibility and generalizability across various poses. In Temporal Encoding and Decoding stages, a simple yet effective Skipped Transformer is proposed to capture long-range temporal dependencies and implement hierarchical feature aggregation. A straightforward Data Rolling strategy is also developed to introduce dynamic information into 2D pose sequence. Extensive experiments are conducted on Human3.6M, MPI-INF-3DHP and Human-Eva benchmarks. G-SFormer series methods achieve superior performances compared with previous state-of-the-arts with only around ten percent of parameters and significantly reduced computational complexity. Additionally, G-SFormer also exhibits outstanding robustness to inaccuracies in detected 2D poses.
Despite the substantial success of Information Retrieval (IR) in various NLP tasks, most IR systems predominantly handle queries and corpora in natural language, neglecting the domain of code retrieval. Code retrieval is critically important yet remains under-explored, with existing methods and benchmarks inadequately representing the diversity of code in various domains and tasks. Addressing this gap, we present \textbf{\name} (\textbf{Co}de \textbf{I}nformation \textbf{R}etrieval Benchmark), a robust and comprehensive benchmark specifically designed to assess code retrieval capabilities. \name comprises \textbf{ten} meticulously curated code datasets, spanning \textbf{eight} distinctive retrieval tasks across \textbf{seven} diverse domains. We first discuss the construction of \name and its diverse dataset composition. Further, we evaluate nine widely used retrieval models using \name, uncovering significant difficulties in performing code retrieval tasks even with state-of-the-art systems. To facilitate easy adoption and integration within existing research workflows, \name has been developed as a user-friendly Python framework, readily installable via pip. It shares same data schema as other popular benchmarks like MTEB and BEIR, enabling seamless cross-benchmark evaluations. Through \name, we aim to invigorate research in the code retrieval domain, providing a versatile benchmarking tool that encourages further development and exploration of code retrieval systems\footnote{\url{ //github.com/CoIR-team/coir}}.
Preference alignment has become a crucial component in enhancing the performance of Large Language Models (LLMs), yet its impact in Multimodal Large Language Models (MLLMs) remains comparatively underexplored. Similar to language models, MLLMs for image understanding tasks encounter challenges like hallucination. In MLLMs, hallucination can occur not only by stating incorrect facts but also by producing responses that are inconsistent with the image content. A primary objective of alignment for MLLMs is to encourage these models to align responses more closely with image information. Recently, multiple works have introduced preference datasets for MLLMs and examined different alignment methods, including Direct Preference Optimization (DPO) and Proximal Policy Optimization (PPO). However, due to variations in datasets, base model types, and alignment methods, it remains unclear which specific elements contribute most significantly to the reported improvements in these works. In this paper, we independently analyze each aspect of preference alignment in MLLMs. We start by categorizing the alignment algorithms into two groups, offline (such as DPO), and online (such as online-DPO), and show that combining offline and online methods can improve the performance of the model in certain scenarios. We review a variety of published multimodal preference datasets and discuss how the details of their construction impact model performance. Based on these insights, we introduce a novel way of creating multimodal preference data called Bias-Driven Hallucination Sampling (BDHS) that needs neither additional annotation nor external models, and show that it can achieve competitive performance to previously published alignment work for multimodal models across a range of benchmarks.
In recent years, Large Language Models (LLMs) have made significant strides towards Artificial General Intelligence. However, training these models from scratch requires substantial computational resources and vast amounts of text data. In this paper, we explore an alternative approach to constructing an LLM for a new language by continually pretraining (CPT) from existing pretrained LLMs, instead of using randomly initialized parameters. Based on parallel experiments on 40 model sizes ranging from 40M to 5B parameters, we find that 1) CPT converges faster and saves significant resources in a scalable manner; 2) CPT adheres to an extended scaling law derived from Hoffmann et al. (2022) with a joint data-parameter scaling term; 3) The compute-optimal data-parameter allocation for CPT markedly differs based on our estimated scaling factors; 4) The effectiveness of transfer at scale is influenced by training duration and linguistic properties, while robust to data replaying, a method that effectively mitigates catastrophic forgetting in CPT. We hope our findings provide deeper insights into the transferability of LLMs at scale for the research community.
Retrieval-Augmented Generation allows to enhance Large Language Models with external knowledge. In response to the recent popularity of generative LLMs, many RAG approaches have been proposed, which involve an intricate number of different configurations such as evaluation datasets, collections, metrics, retrievers, and LLMs. Inconsistent benchmarking poses a major challenge in comparing approaches and understanding the impact of each component in the pipeline. In this work, we study best practices that lay the groundwork for a systematic evaluation of RAG and present BERGEN, an end-to-end library for reproducible research standardizing RAG experiments. In an extensive study focusing on QA, we benchmark different state-of-the-art retrievers, rerankers, and LLMs. Additionally, we analyze existing RAG metrics and datasets. Our open-source library BERGEN is available under \url{//github.com/naver/bergen}.
With the bomb ignited by ChatGPT, Transformer-based Large Language Models (LLMs) have paved a revolutionary path toward Artificial General Intelligence (AGI) and have been applied in diverse areas as knowledge bases, human interfaces, and dynamic agents. However, a prevailing limitation exists: many current LLMs, constrained by resources, are primarily pre-trained on shorter texts, rendering them less effective for longer-context prompts, commonly encountered in real-world settings. In this paper, we present a comprehensive survey focusing on the advancement of model architecture in Transformer-based LLMs to optimize long-context capabilities across all stages from pre-training to inference. We firstly delineate and analyze the problems of handling long-context input and output with the current Transformer-based models. Then, we mainly offer a holistic taxonomy to navigate the landscape of Transformer upgrades on architecture to solve these problems. Afterward, we provide the investigation on wildly used evaluation necessities tailored for long-context LLMs, including datasets, metrics, and baseline models, as well as some amazing optimization toolkits like libraries, systems, and compilers to augment LLMs' efficiency and efficacy across different stages. Finally, we further discuss the predominant challenges and potential avenues for future research in this domain. Additionally, we have established a repository where we curate relevant literature with real-time updates at //github.com/Strivin0311/long-llms-learning.
Text Classification is the most essential and fundamental problem in Natural Language Processing. While numerous recent text classification models applied the sequential deep learning technique, graph neural network-based models can directly deal with complex structured text data and exploit global information. Many real text classification applications can be naturally cast into a graph, which captures words, documents, and corpus global features. In this survey, we bring the coverage of methods up to 2023, including corpus-level and document-level graph neural networks. We discuss each of these methods in detail, dealing with the graph construction mechanisms and the graph-based learning process. As well as the technological survey, we look at issues behind and future directions addressed in text classification using graph neural networks. We also cover datasets, evaluation metrics, and experiment design and present a summary of published performance on the publicly available benchmarks. Note that we present a comprehensive comparison between different techniques and identify the pros and cons of various evaluation metrics in this survey.
Connecting Vision and Language plays an essential role in Generative Intelligence. For this reason, in the last few years, a large research effort has been devoted to image captioning, i.e. the task of describing images with syntactically and semantically meaningful sentences. Starting from 2015 the task has generally been addressed with pipelines composed of a visual encoding step and a language model for text generation. During these years, both components have evolved considerably through the exploitation of object regions, attributes, and relationships and the introduction of multi-modal connections, fully-attentive approaches, and BERT-like early-fusion strategies. However, regardless of the impressive results obtained, research in image captioning has not reached a conclusive answer yet. This work aims at providing a comprehensive overview and categorization of image captioning approaches, from visual encoding and text generation to training strategies, used datasets, and evaluation metrics. In this respect, we quantitatively compare many relevant state-of-the-art approaches to identify the most impactful technical innovations in image captioning architectures and training strategies. Moreover, many variants of the problem and its open challenges are analyzed and discussed. The final goal of this work is to serve as a tool for understanding the existing state-of-the-art and highlighting the future directions for an area of research where Computer Vision and Natural Language Processing can find an optimal synergy.
ASR (automatic speech recognition) systems like Siri, Alexa, Google Voice or Cortana has become quite popular recently. One of the key techniques enabling the practical use of such systems in people's daily life is deep learning. Though deep learning in computer vision is known to be vulnerable to adversarial perturbations, little is known whether such perturbations are still valid on the practical speech recognition. In this paper, we not only demonstrate such attacks can happen in reality, but also show that the attacks can be systematically conducted. To minimize users' attention, we choose to embed the voice commands into a song, called CommandSong. In this way, the song carrying the command can spread through radio, TV or even any media player installed in the portable devices like smartphones, potentially impacting millions of users in long distance. In particular, we overcome two major challenges: minimizing the revision of a song in the process of embedding commands, and letting the CommandSong spread through the air without losing the voice "command". Our evaluation demonstrates that we can craft random songs to "carry" any commands and the modify is extremely difficult to be noticed. Specially, the physical attack that we play the CommandSongs over the air and record them can success with 94 percentage.