We propose a general Variational Embedding Learning Framework (VELF) for alleviating the severe cold-start problem in CTR prediction. VELF addresses the cold start problem via alleviating over-fits caused by data-sparsity in two ways: learning probabilistic embedding, and incorporating trainable and regularized priors which utilize the rich side information of cold start users and advertisements (Ads). The two techniques are naturally integrated into a variational inference framework, forming an end-to-end training process. Abundant empirical tests on benchmark datasets well demonstrate the advantages of our proposed VELF. Besides, extended experiments confirmed that our parameterized and regularized priors provide more generalization capability than traditional fixed priors.
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Recent advances in natural language processing (NLP) have led to strong text classification models for many tasks. However, still often thousands of examples are needed to train models with good quality. This makes it challenging to quickly develop and deploy new models for real world problems and business needs. Few-shot learning and active learning are two lines of research, aimed at tackling this problem. In this work, we combine both lines into FASL, a platform that allows training text classification models using an iterative and fast process. We investigate which active learning methods work best in our few-shot setup. Additionally, we develop a model to predict when to stop annotating. This is relevant as in a few-shot setup we do not have access to a large validation set.
A knowledge graph (KG) consists of a set of interconnected typed entities and their attributes. Recently, KGs are popularly used as the auxiliary information to enable more accurate, explainable, and diverse user preference recommendations. Specifically, existing KG-based recommendation methods target modeling high-order relations/dependencies from long connectivity user-item interactions hidden in KG. However, most of them ignore the cold-start problems (i.e., user cold-start and item cold-start) of recommendation analytics, which restricts their performance in scenarios when involving new users or new items. Inspired by the success of meta-learning on scarce training samples, we propose a novel meta-learning based framework called MetaKG, which encompasses a collaborative-aware meta learner and a knowledge-aware meta learner, to capture meta users' preference and entities' knowledge for cold-start recommendations. The collaborative-aware meta learner aims to locally aggregate user preferences for each user preference learning task. In contrast, the knowledge-aware meta learner is to globally generalize knowledge representation across different user preference learning tasks. Guided by two meta learners, MetaKG can effectively capture the high-order collaborative relations and semantic representations, which could be easily adapted to cold-start scenarios. Besides, we devise a novel adaptive task scheduler which can adaptively select the informative tasks for meta learning in order to prevent the model from being corrupted by noisy tasks. Extensive experiments on various cold-start scenarios using three real data sets demonstrate that our presented MetaKG outperforms all the existing state-of-the-art competitors in terms of effectiveness, efficiency, and scalability.
As a crucial component of most modern deep recommender systems, feature embedding maps high-dimensional sparse user/item features into low-dimensional dense embeddings. However, these embeddings are usually assigned a unified dimension, which suffers from the following issues: (1) high memory usage and computation cost. (2) sub-optimal performance due to inferior dimension assignments. In order to alleviate the above issues, some works focus on automated embedding dimension search by formulating it as hyper-parameter optimization or embedding pruning problems. However, they either require well-designed search space for hyperparameters or need time-consuming optimization procedures. In this paper, we propose a Single-Shot Embedding Dimension Search method, called SSEDS, which can efficiently assign dimensions for each feature field via a single-shot embedding pruning operation while maintaining the recommendation accuracy of the model. Specifically, it introduces a criterion for identifying the importance of each embedding dimension for each feature field. As a result, SSEDS could automatically obtain mixed-dimensional embeddings by explicitly reducing redundant embedding dimensions based on the corresponding dimension importance ranking and the predefined parameter budget. Furthermore, the proposed SSEDS is model-agnostic, meaning that it could be integrated into different base recommendation models. The extensive offline experiments are conducted on two widely used public datasets for CTR prediction tasks, and the results demonstrate that SSEDS can still achieve strong recommendation performance even if it has reduced 90\% parameters. Moreover, SSEDS has also been deployed on the WeChat Subscription platform for practical recommendation services. The 7-day online A/B test results show that SSEDS can significantly improve the performance of the online recommendation model.
This paper explores meta-learning in sequential recommendation to alleviate the item cold-start problem. Sequential recommendation aims to capture user's dynamic preferences based on historical behavior sequences and acts as a key component of most online recommendation scenarios. However, most previous methods have trouble recommending cold-start items, which are prevalent in those scenarios. As there is generally no side information in the setting of sequential recommendation task, previous cold-start methods could not be applied when only user-item interactions are available. Thus, we propose a Meta-learning-based Cold-Start Sequential Recommendation Framework, namely Mecos, to mitigate the item cold-start problem in sequential recommendation. This task is non-trivial as it targets at an important problem in a novel and challenging context. Mecos effectively extracts user preference from limited interactions and learns to match the target cold-start item with the potential user. Besides, our framework can be painlessly integrated with neural network-based models. Extensive experiments conducted on three real-world datasets verify the superiority of Mecos, with the average improvement up to 99%, 91%, and 70% in HR@10 over state-of-the-art baseline methods.
Graph Neural Networks (GNNs), which generalize deep neural networks to graph-structured data, have drawn considerable attention and achieved state-of-the-art performance in numerous graph related tasks. However, existing GNN models mainly focus on designing graph convolution operations. The graph pooling (or downsampling) operations, that play an important role in learning hierarchical representations, are usually overlooked. In this paper, we propose a novel graph pooling operator, called Hierarchical Graph Pooling with Structure Learning (HGP-SL), which can be integrated into various graph neural network architectures. HGP-SL incorporates graph pooling and structure learning into a unified module to generate hierarchical representations of graphs. More specifically, the graph pooling operation adaptively selects a subset of nodes to form an induced subgraph for the subsequent layers. To preserve the integrity of graph's topological information, we further introduce a structure learning mechanism to learn a refined graph structure for the pooled graph at each layer. By combining HGP-SL operator with graph neural networks, we perform graph level representation learning with focus on graph classification task. Experimental results on six widely used benchmarks demonstrate the effectiveness of our proposed model.
This paper proposes a recommender system to alleviate the cold-start problem that can estimate user preferences based on only a small number of items. To identify a user's preference in the cold state, existing recommender systems, such as Netflix, initially provide items to a user; we call those items evidence candidates. Recommendations are then made based on the items selected by the user. Previous recommendation studies have two limitations: (1) the users who consumed a few items have poor recommendations and (2) inadequate evidence candidates are used to identify user preferences. We propose a meta-learning-based recommender system called MeLU to overcome these two limitations. From meta-learning, which can rapidly adopt new task with a few examples, MeLU can estimate new user's preferences with a few consumed items. In addition, we provide an evidence candidate selection strategy that determines distinguishing items for customized preference estimation. We validate MeLU with two benchmark datasets, and the proposed model reduces at least 5.92% mean absolute error than two comparative models on the datasets. We also conduct a user study experiment to verify the evidence selection strategy.
We study the problem of embedding-based entity alignment between knowledge graphs (KGs). Previous works mainly focus on the relational structure of entities. Some further incorporate another type of features, such as attributes, for refinement. However, a vast of entity features are still unexplored or not equally treated together, which impairs the accuracy and robustness of embedding-based entity alignment. In this paper, we propose a novel framework that unifies multiple views of entities to learn embeddings for entity alignment. Specifically, we embed entities based on the views of entity names, relations and attributes, with several combination strategies. Furthermore, we design some cross-KG inference methods to enhance the alignment between two KGs. Our experiments on real-world datasets show that the proposed framework significantly outperforms the state-of-the-art embedding-based entity alignment methods. The selected views, cross-KG inference and combination strategies all contribute to the performance improvement.
In this paper, we propose a deep reinforcement learning framework called GCOMB to learn algorithms that can solve combinatorial problems over large graphs. GCOMB mimics the greedy algorithm in the original problem and incrementally constructs a solution. The proposed framework utilizes Graph Convolutional Network (GCN) to generate node embeddings that predicts the potential nodes in the solution set from the entire node set. These embeddings enable an efficient training process to learn the greedy policy via Q-learning. Through extensive evaluation on several real and synthetic datasets containing up to a million nodes, we establish that GCOMB is up to 41% better than the state of the art, up to seven times faster than the greedy algorithm, robust and scalable to large dynamic networks.
Learning with limited data is a key challenge for visual recognition. Few-shot learning methods address this challenge by learning an instance embedding function from seen classes and apply the function to instances from unseen classes with limited labels. This style of transfer learning is task-agnostic: the embedding function is not learned optimally discriminative with respect to the unseen classes, where discerning among them is the target task. In this paper, we propose a novel approach to adapt the embedding model to the target classification task, yielding embeddings that are task-specific and are discriminative. To this end, we employ a type of self-attention mechanism called Transformer to transform the embeddings from task-agnostic to task-specific by focusing on relating instances from the test instances to the training instances in both seen and unseen classes. Our approach also extends to both transductive and generalized few-shot classification, two important settings that have essential use cases. We verify the effectiveness of our model on two standard benchmark few-shot classification datasets --- MiniImageNet and CUB, where our approach demonstrates state-of-the-art empirical performance.
State-of-the-art recommendation algorithms -- especially the collaborative filtering (CF) based approaches with shallow or deep models -- usually work with various unstructured information sources for recommendation, such as textual reviews, visual images, and various implicit or explicit feedbacks. Though structured knowledge bases were considered in content-based approaches, they have been largely neglected recently due to the availability of vast amount of data, and the learning power of many complex models. However, structured knowledge bases exhibit unique advantages in personalized recommendation systems. When the explicit knowledge about users and items is considered for recommendation, the system could provide highly customized recommendations based on users' historical behaviors. A great challenge for using knowledge bases for recommendation is how to integrated large-scale structured and unstructured data, while taking advantage of collaborative filtering for highly accurate performance. Recent achievements on knowledge base embedding sheds light on this problem, which makes it possible to learn user and item representations while preserving the structure of their relationship with external knowledge. In this work, we propose to reason over knowledge base embeddings for personalized recommendation. Specifically, we propose a knowledge base representation learning approach to embed heterogeneous entities for recommendation. Experimental results on real-world dataset verified the superior performance of our approach compared with state-of-the-art baselines.
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