Most existing recommender systems leverage the data of one type of user behaviors only, such as the purchase behavior in E-commerce that is directly related to the business KPI (Key Performance Indicator) of conversion rate. Besides the key behavioral data, we argue that other forms of user behaviors also provide valuable signal on a user's preference, such as views, clicks, adding a product to shop carts and so on. They should be taken into account properly to provide quality recommendation for users. In this work, we contribute a novel solution named NMTR (short for Neural Multi-Task Recommendation) for learning recommender systems from multiple types of user behaviors. We develop a neural network model to capture the complicated and multi-type interactions between users and items. In particular, our model accounts for the cascading relationship among behaviors (e.g., a user must click on a product before purchasing it). To fully exploit the signal in the data of multiple types of behaviors, we perform a joint optimization based on the multi-task learning framework, where the optimization on a behavior is treated as a task. Extensive experiments on two real-world datasets demonstrate that NMTR significantly outperforms state-of-the-art recommender systems that are designed to learn from both single-behavior data and multi-behavior data. Further analysis shows that modeling multiple behaviors is particularly useful for providing recommendation for sparse users that have very few interactions.
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推薦系統，是指根據用戶的習慣、偏好或興趣，從不斷到來的大規模信息中識別滿足用戶興趣的信息的過程。推薦推薦任務中的信息往往稱為物品(Item)。根據具體應用背景的不同，這些物品可以是新聞、電影、音樂、廣告、商品等各種對象。推薦系統利用電子商務網站向客戶提供商品信息和建議，幫助用戶決定應該購買什么產品，模擬銷售人員幫助客戶完成購買過程。個性化推薦是根據用戶的興趣特點和購買行為，向用戶推薦用戶感興趣的信息和商品。隨著電子商務規模的不斷擴大，商品個數和種類快速增長，顧客需要花費大量的時間才能找到自己想買的商品。這種瀏覽大量無關的信息和產品過程無疑會使淹沒在信息過載問題中的消費者不斷流失。為了解決這些問題，個性化推薦系統應運而生。個性化推薦系統是建立在海量數據挖掘基礎上的一種高級商務智能平臺，以幫助電子商務網站為其顧客購物提供完全個性化的決策支持和信息服務。
With the explosion of online news, personalized news recommendation becomes increasingly important for online news platforms to help their users find interesting information. Existing news recommendation methods achieve personalization by building accurate news representations from news content and user representations from their direct interactions with news (e.g., click), while ignoring the high-order relatedness between users and news. Here we propose a news recommendation method which can enhance the representation learning of users and news by modeling their relatedness in a graph setting. In our method, users and news are both viewed as nodes in a bipartite graph constructed from historical user click behaviors. For news representations, a transformer architecture is first exploited to build news semantic representations. Then we combine it with the information from neighbor news in the graph via a graph attention network. For user representations, we not only represent users from their historically clicked news, but also attentively incorporate the representations of their neighbor users in the graph. Improved performances on a large-scale real-world dataset validate the effectiveness of our proposed method.
Incorporating knowledge graph (KG) into recommender system is promising in improving the recommendation accuracy and explainability. However, existing methods largely assume that a KG is complete and simply transfer the "knowledge" in KG at the shallow level of entity raw data or embeddings. This may lead to suboptimal performance, since a practical KG can hardly be complete, and it is common that a KG has missing facts, relations, and entities. Thus, we argue that it is crucial to consider the incomplete nature of KG when incorporating it into recommender system. In this paper, we jointly learn the model of recommendation and knowledge graph completion. Distinct from previous KG-based recommendation methods, we transfer the relation information in KG, so as to understand the reasons that a user likes an item. As an example, if a user has watched several movies directed by (relation) the same person (entity), we can infer that the director relation plays a critical role when the user makes the decision, thus help to understand the user's preference at a finer granularity. Technically, we contribute a new translation-based recommendation model, which specially accounts for various preferences in translating a user to an item, and then jointly train it with a KG completion model by combining several transfer schemes. Extensive experiments on two benchmark datasets show that our method outperforms state-of-the-art KG-based recommendation methods. Further analysis verifies the positive effect of joint training on both tasks of recommendation and KG completion, and the advantage of our model in understanding user preference. We publish our project at //github.com/TaoMiner/joint-kg-recommender.
In this paper, we propose a novel sequence-aware recommendation model. Our model utilizes self-attention mechanism to infer the item-item relationship from user's historical interactions. With self-attention, it is able to estimate the relative weights of each item in user interaction trajectories to learn better representations for user's transient interests. The model is finally trained in a metric learning framework, taking both short-term and long-term intentions into consideration. Experiments on a wide range of datasets on different domains demonstrate that our approach outperforms the state-of-the-art by a wide margin.
Many current applications use recommendations in order to modify the natural user behavior, such as to increase the number of sales or the time spent on a website. This results in a gap between the final recommendation objective and the classical setup where recommendation candidates are evaluated by their coherence with past user behavior, by predicting either the missing entries in the user-item matrix, or the most likely next event. To bridge this gap, we optimize a recommendation policy for the task of increasing the desired outcome versus the organic user behavior. We show this is equivalent to learning to predict recommendation outcomes under a fully random recommendation policy. To this end, we propose a new domain adaptation algorithm that learns from logged data containing outcomes from a biased recommendation policy and predicts recommendation outcomes according to random exposure. We compare our method against state-of-the-art factorization methods, in addition to new approaches of causal recommendation and show significant improvements.
Model-based methods for recommender systems have been studied extensively in recent years. In systems with large corpus, however, the calculation cost for the learnt model to predict all user-item preferences is tremendous, which makes full corpus retrieval extremely difficult. To overcome the calculation barriers, models such as matrix factorization resort to inner product form (i.e., model user-item preference as the inner product of user, item latent factors) and indexes to facilitate efficient approximate k-nearest neighbor searches. However, it still remains challenging to incorporate more expressive interaction forms between user and item features, e.g., interactions through deep neural networks, because of the calculation cost. In this paper, we focus on the problem of introducing arbitrary advanced models to recommender systems with large corpus. We propose a novel tree-based method which can provide logarithmic complexity w.r.t. corpus size even with more expressive models such as deep neural networks. Our main idea is to predict user interests from coarse to fine by traversing tree nodes in a top-down fashion and making decisions for each user-node pair. We also show that the tree structure can be jointly learnt towards better compatibility with users' interest distribution and hence facilitate both training and prediction. Experimental evaluations with two large-scale real-world datasets show that the proposed method significantly outperforms traditional methods. Online A/B test results in Taobao display advertising platform also demonstrate the effectiveness of the proposed method in production environments.
Although Recommender Systems have been comprehensively studied in the past decade both in industry and academia, most of current recommender systems suffer from the fol- lowing issues: 1) The data sparsity of the user-item matrix seriously affect the recommender system quality. As a result, most of traditional recommender system approaches are not able to deal with the users who have rated few items, which is known as cold start problem in recommender system. 2) Traditional recommender systems assume that users are in- dependently and identically distributed and ignore the social relation between users. However, in real life scenario, due to the exponential growth of social networking service, such as facebook and Twitter, social connections between different users play an significant role for recommender system task. In this work, aiming at providing a better recommender sys- tems by incorporating user social network information, we propose a matrix factorization framework with user social connection constraints. Experimental results on the real-life dataset shows that the proposed method performs signifi- cantly better than the state-of-the-art approaches in terms of MAE and RMSE, especially for the cold start users.
Recommender systems are one of the most successful applications of data mining and machine learning technology in practice. Academic research in the field is historically often based on the matrix completion problem formulation, where for each user-item-pair only one interaction (e.g., a rating) is considered. In many application domains, however, multiple user-item interactions of different types can be recorded over time. And, a number of recent works have shown that this information can be used to build richer individual user models and to discover additional behavioral patterns that can be leveraged in the recommendation process. In this work we review existing works that consider information from such sequentially-ordered user- item interaction logs in the recommendation process. Based on this review, we propose a categorization of the corresponding recommendation tasks and goals, summarize existing algorithmic solutions, discuss methodological approaches when benchmarking what we call sequence-aware recommender systems, and outline open challenges in the area.
In recent years, deep neural networks have yielded state-of-the-art performance on several tasks. Although some recent works have focused on combining deep learning with recommendation, we highlight three issues of existing works. First, most works perform deep content feature learning and resort to matrix factorization, which cannot effectively model the highly complex user-item interaction function. Second, due to the difficulty on training deep neural networks, existing models utilize a shallow architecture, and thus limit the expressive potential of deep learning. Third, neural network models are easy to overfit on the implicit setting, because negative interactions are not taken into account. To tackle these issues, we present a generic recommender framework called Neural Collaborative Autoencoder (NCAE) to perform collaborative filtering, which works well for both explicit feedback and implicit feedback. NCAE can effectively capture the relationship between interactions via a non-linear matrix factorization process. To optimize the deep architecture of NCAE, we develop a three-stage pre-training mechanism that combines supervised and unsupervised feature learning. Moreover, to prevent overfitting on the implicit setting, we propose an error reweighting module and a sparsity-aware data-augmentation strategy. Extensive experiments on three real-world datasets demonstrate that NCAE can significantly advance the state-of-the-art.
Recommender systems play a crucial role in mitigating the problem of information overload by suggesting users' personalized items or services. The vast majority of traditional recommender systems consider the recommendation procedure as a static process and make recommendations following a fixed strategy. In this paper, we propose a novel recommender system with the capability of continuously improving its strategies during the interactions with users. We model the sequential interactions between users and a recommender system as a Markov Decision Process (MDP) and leverage Reinforcement Learning (RL) to automatically learn the optimal strategies via recommending trial-and-error items and receiving reinforcements of these items from users' feedbacks. In particular, we introduce an online user-agent interacting environment simulator, which can pre-train and evaluate model parameters offline before applying the model online. Moreover, we validate the importance of list-wise recommendations during the interactions between users and agent, and develop a novel approach to incorporate them into the proposed framework LIRD for list-wide recommendations. The experimental results based on a real-world e-commerce dataset demonstrate the effectiveness of the proposed framework.
Given e-commerce scenarios that user profiles are invisible, session-based recommendation is proposed to generate recommendation results from short sessions. Previous work only considers the user's sequential behavior in the current session, whereas the user's main purpose in the current session is not emphasized. In this paper, we propose a novel neural networks framework, i.e., Neural Attentive Recommendation Machine (NARM), to tackle this problem. Specifically, we explore a hybrid encoder with an attention mechanism to model the user's sequential behavior and capture the user's main purpose in the current session, which are combined as a unified session representation later. We then compute the recommendation scores for each candidate item with a bi-linear matching scheme based on this unified session representation. We train NARM by jointly learning the item and session representations as well as their matchings. We carried out extensive experiments on two benchmark datasets. Our experimental results show that NARM outperforms state-of-the-art baselines on both datasets. Furthermore, we also find that NARM achieves a significant improvement on long sessions, which demonstrates its advantages in modeling the user's sequential behavior and main purpose simultaneously.
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