Recently, a series of pioneer studies have shown the potency of pre-trained models in sequential recommendation, illuminating the path of building an omniscient unified pre-trained recommendation model for different downstream recommendation tasks. Despite these advancements, the vulnerabilities of classical recommender systems also exist in pre-trained recommendation in a new form, while the security of pre-trained recommendation model is still unexplored, which may threaten its widely practical applications. In this study, we propose a novel framework for backdoor attacking in pre-trained recommendation. We demonstrate the provider of the pre-trained model can easily insert a backdoor in pre-training, thereby increasing the exposure rates of target items to target user groups. Specifically, we design two novel and effective backdoor attacks: basic replacement and prompt-enhanced, under various recommendation pre-training usage scenarios. Experimental results on real-world datasets show that our proposed attack strategies significantly improve the exposure rates of target items to target users by hundreds of times in comparison to the clean model.
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ACM/IEEE第23屆模型驅動工程語言和系統國際會議，是模型驅動軟件和系統工程的首要會議系列，由ACM-SIGSOFT和IEEE-TCSE支持組織。自1998年以來，模型涵蓋了建模的各個方面，從語言和方法到工具和應用程序。模特的參加者來自不同的背景，包括研究人員、學者、工程師和工業專業人士。MODELS 2019是一個論壇，參與者可以圍繞建模和模型驅動的軟件和系統交流前沿研究成果和創新實踐經驗。今年的版本將為建模社區提供進一步推進建模基礎的機會，并在網絡物理系統、嵌入式系統、社會技術系統、云計算、大數據、機器學習、安全、開源等新興領域提出建模的創新應用以及可持續性。
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Generative models, such as Variational Auto-Encoder (VAE) and Generative Adversarial Network (GAN), have been successfully applied in sequential recommendation. These methods require sampling from probability distributions and adopt auxiliary loss functions to optimize the model, which can capture the uncertainty of user behaviors and alleviate exposure bias. However, existing generative models still suffer from the posterior collapse problem or the model collapse problem, thus limiting their applications in sequential recommendation. To tackle the challenges mentioned above, we leverage a new paradigm of the generative models, i.e., diffusion models, and present sequential recommendation with diffusion models (DiffRec), which can avoid the issues of VAE- and GAN-based models and show better performance. While diffusion models are originally proposed to process continuous image data, we design an additional transition in the forward process together with a transition in the reverse process to enable the processing of the discrete recommendation data. We also design a different noising strategy that only noises the target item instead of the whole sequence, which is more suitable for sequential recommendation. Based on the modified diffusion process, we derive the objective function of our framework using a simplification technique and design a denoise sequential recommender to fulfill the objective function. As the lengthened diffusion steps substantially increase the time complexity, we propose an efficient training strategy and an efficient inference strategy to reduce training and inference cost and improve recommendation diversity. Extensive experiment results on three public benchmark datasets verify the effectiveness of our approach and show that DiffRec outperforms the state-of-the-art sequential recommendation models.
This paper presents OpenP5, an open-source library for benchmarking foundation models for recommendation under the Pre-train, Personalized Prompt and Predict Paradigm (P5). We consider the implementation of P5 on three dimensions: 1) downstream task, 2) recommendation dataset, and 3) item indexing method. For 1), we provide implementation over two downstream tasks: sequential recommendation and straightforward recommendation. For 2), we surveyed frequently used datasets in recommender system research in recent years and provide implementation on ten datasets. In particular, we provide both single-dataset implementation and the corresponding checkpoints (P5) and another Super P5 (SP5) implementation that is pre-trained on all of the datasets, which supports recommendation across various domains with one model. For 3), we provide implementation of three item indexing methods to create item IDs: random indexing, sequential indexing, and collaborative indexing. We also provide comprehensive evaluation results of the library over the two downstream tasks, the ten datasets, and the three item indexing methods to facilitate reproducibility and future research. We open-source the code and the pre-trained checkpoints of the OpenP5 library at //github.com/agiresearch/OpenP5.
Recommender systems play a vital role in various online services. However, the insulated nature of training and deploying separately within a specific domain limits their access to open-world knowledge. Recently, the emergence of large language models (LLMs) has shown promise in bridging this gap by encoding extensive world knowledge and demonstrating reasoning capability. Nevertheless, previous attempts to directly use LLMs as recommenders have not achieved satisfactory results. In this work, we propose an Open-World Knowledge Augmented Recommendation Framework with Large Language Models, dubbed KAR, to acquire two types of external knowledge from LLMs -- the reasoning knowledge on user preferences and the factual knowledge on items. We introduce factorization prompting to elicit accurate reasoning on user preferences. The generated reasoning and factual knowledge are effectively transformed and condensed into augmented vectors by a hybrid-expert adaptor in order to be compatible with the recommendation task. The obtained vectors can then be directly used to enhance the performance of any recommendation model. We also ensure efficient inference by preprocessing and prestoring the knowledge from the LLM. Extensive experiments show that KAR significantly outperforms the state-of-the-art baselines and is compatible with a wide range of recommendation algorithms.
Sequential recommendation as an emerging topic has attracted increasing attention due to its important practical significance. Models based on deep learning and attention mechanism have achieved good performance in sequential recommendation. Recently, the generative models based on Variational Autoencoder (VAE) have shown the unique advantage in collaborative filtering. In particular, the sequential VAE model as a recurrent version of VAE can effectively capture temporal dependencies among items in user sequence and perform sequential recommendation. However, VAE-based models suffer from a common limitation that the representational ability of the obtained approximate posterior distribution is limited, resulting in lower quality of generated samples. This is especially true for generating sequences. To solve the above problem, in this work, we propose a novel method called Adversarial and Contrastive Variational Autoencoder (ACVAE) for sequential recommendation. Specifically, we first introduce the adversarial training for sequence generation under the Adversarial Variational Bayes (AVB) framework, which enables our model to generate high-quality latent variables. Then, we employ the contrastive loss. The latent variables will be able to learn more personalized and salient characteristics by minimizing the contrastive loss. Besides, when encoding the sequence, we apply a recurrent and convolutional structure to capture global and local relationships in the sequence. Finally, we conduct extensive experiments on four real-world datasets. The experimental results show that our proposed ACVAE model outperforms other state-of-the-art methods.
With the explosion of online news, personalized news recommendation becomes increasingly important for online news platforms to help their users find interesting information. Existing news recommendation methods achieve personalization by building accurate news representations from news content and user representations from their direct interactions with news (e.g., click), while ignoring the high-order relatedness between users and news. Here we propose a news recommendation method which can enhance the representation learning of users and news by modeling their relatedness in a graph setting. In our method, users and news are both viewed as nodes in a bipartite graph constructed from historical user click behaviors. For news representations, a transformer architecture is first exploited to build news semantic representations. Then we combine it with the information from neighbor news in the graph via a graph attention network. For user representations, we not only represent users from their historically clicked news, but also attentively incorporate the representations of their neighbor users in the graph. Improved performances on a large-scale real-world dataset validate the effectiveness of our proposed method.
In recent years, Graph Neural Networks (GNNs), which can naturally integrate node information and topological structure, have been demonstrated to be powerful in learning on graph data. These advantages of GNNs provide great potential to advance social recommendation since data in social recommender systems can be represented as user-user social graph and user-item graph; and learning latent factors of users and items is the key. However, building social recommender systems based on GNNs faces challenges. For example, the user-item graph encodes both interactions and their associated opinions; social relations have heterogeneous strengths; users involve in two graphs (e.g., the user-user social graph and the user-item graph). To address the three aforementioned challenges simultaneously, in this paper, we present a novel graph neural network framework (GraphRec) for social recommendations. In particular, we provide a principled approach to jointly capture interactions and opinions in the user-item graph and propose the framework GraphRec, which coherently models two graphs and heterogeneous strengths. Extensive experiments on two real-world datasets demonstrate the effectiveness of the proposed framework GraphRec. Our code is available at \url{//github.com/wenqifan03/GraphRec-WWW19}
Cold-start problems are long-standing challenges for practical recommendations. Most existing recommendation algorithms rely on extensive observed data and are brittle to recommendation scenarios with few interactions. This paper addresses such problems using few-shot learning and meta learning. Our approach is based on the insight that having a good generalization from a few examples relies on both a generic model initialization and an effective strategy for adapting this model to newly arising tasks. To accomplish this, we combine the scenario-specific learning with a model-agnostic sequential meta-learning and unify them into an integrated end-to-end framework, namely Scenario-specific Sequential Meta learner (or s^2 meta). By doing so, our meta-learner produces a generic initial model through aggregating contextual information from a variety of prediction tasks while effectively adapting to specific tasks by leveraging learning-to-learn knowledge. Extensive experiments on various real-world datasets demonstrate that our proposed model can achieve significant gains over the state-of-the-arts for cold-start problems in online recommendation. Deployment is at the Guess You Like session, the front page of the Mobile Taobao.
Collaborative filtering often suffers from sparsity and cold start problems in real recommendation scenarios, therefore, researchers and engineers usually use side information to address the issues and improve the performance of recommender systems. In this paper, we consider knowledge graphs as the source of side information. We propose MKR, a Multi-task feature learning approach for Knowledge graph enhanced Recommendation. MKR is a deep end-to-end framework that utilizes knowledge graph embedding task to assist recommendation task. The two tasks are associated by cross&compress units, which automatically share latent features and learn high-order interactions between items in recommender systems and entities in the knowledge graph. We prove that cross&compress units have sufficient capability of polynomial approximation, and show that MKR is a generalized framework over several representative methods of recommender systems and multi-task learning. Through extensive experiments on real-world datasets, we demonstrate that MKR achieves substantial gains in movie, book, music, and news recommendation, over state-of-the-art baselines. MKR is also shown to be able to maintain a decent performance even if user-item interactions are sparse.
Many current applications use recommendations in order to modify the natural user behavior, such as to increase the number of sales or the time spent on a website. This results in a gap between the final recommendation objective and the classical setup where recommendation candidates are evaluated by their coherence with past user behavior, by predicting either the missing entries in the user-item matrix, or the most likely next event. To bridge this gap, we optimize a recommendation policy for the task of increasing the desired outcome versus the organic user behavior. We show this is equivalent to learning to predict recommendation outcomes under a fully random recommendation policy. To this end, we propose a new domain adaptation algorithm that learns from logged data containing outcomes from a biased recommendation policy and predicts recommendation outcomes according to random exposure. We compare our method against state-of-the-art factorization methods, in addition to new approaches of causal recommendation and show significant improvements.
Recommender systems play a crucial role in mitigating the problem of information overload by suggesting users' personalized items or services. The vast majority of traditional recommender systems consider the recommendation procedure as a static process and make recommendations following a fixed strategy. In this paper, we propose a novel recommender system with the capability of continuously improving its strategies during the interactions with users. We model the sequential interactions between users and a recommender system as a Markov Decision Process (MDP) and leverage Reinforcement Learning (RL) to automatically learn the optimal strategies via recommending trial-and-error items and receiving reinforcements of these items from users' feedbacks. In particular, we introduce an online user-agent interacting environment simulator, which can pre-train and evaluate model parameters offline before applying the model online. Moreover, we validate the importance of list-wise recommendations during the interactions between users and agent, and develop a novel approach to incorporate them into the proposed framework LIRD for list-wide recommendations. The experimental results based on a real-world e-commerce dataset demonstrate the effectiveness of the proposed framework.
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