Nowadays, the product search service of e-commerce platforms has become a vital shopping channel in people's life. The retrieval phase of products determines the search system's quality and gradually attracts researchers' attention. Retrieving the most relevant products from a large-scale corpus while preserving personalized user characteristics remains an open question. Recent approaches in this domain have mainly focused on embedding-based retrieval (EBR) systems. However, after a long period of practice on Taobao, we find that the performance of the EBR system is dramatically degraded due to its: (1) low relevance with a given query and (2) discrepancy between the training and inference phases. Therefore, we propose a novel and practical embedding-based product retrieval model, named Multi-Grained Deep Semantic Product Retrieval (MGDSPR). Specifically, we first identify the inconsistency between the training and inference stages, and then use the softmax cross-entropy loss as the training objective, which achieves better performance and faster convergence. Two efficient methods are further proposed to improve retrieval relevance, including smoothing noisy training data and generating relevance-improving hard negative samples without requiring extra knowledge and training procedures. We evaluate MGDSPR on Taobao Product Search with significant metrics gains observed in offline experiments and online A/B tests. MGDSPR has been successfully deployed to the existing multi-channel retrieval system in Taobao Search. We also introduce the online deployment scheme and share practical lessons of our retrieval system to contribute to the community.
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Semantic text matching is a critical problem in information retrieval. Recently, deep learning techniques have been widely used in this area and obtained significant performance improvements. However, most models are black boxes and it is hard to understand what happened in the matching process, due to the poor interpretability of deep learning. This paper aims at tackling this problem. The key idea is to test whether existing deep text matching methods satisfy some fundamental heuristics in information retrieval. Specifically, four heuristics are used in our study, i.e., term frequency constraint, term discrimination constraint, length normalization constraints, and TF-length constraint. Since deep matching models usually contain many parameters, it is difficult to conduct a theoretical study for these complicated functions. In this paper, We propose an empirical testing method. Specifically, We first construct some queries and documents to make them satisfy the assumption in a constraint, and then test to which extend a deep text matching model trained on the original dataset satisfies the corresponding constraint. Besides, a famous attribution based interpretation method, namely integrated gradient, is adopted to conduct detailed analysis and guide for feasible improvement. Experimental results on LETOR 4.0 and MS Marco show that all the investigated deep text matching methods, both representation and interaction based methods, satisfy the above constraints with high probabilities in statistics. We further extend these constraints to the semantic settings, which are shown to be better satisfied for all the deep text matching models. These empirical findings give clear understandings on why deep text matching models usually perform well in information retrieval. We believe the proposed evaluation methodology will be useful for testing future deep text matching models.
Ranking models have achieved promising results, but it remains challenging to design personalized ranking systems to leverage user profiles and semantic representations between queries and documents. In this paper, we propose a topic-based personalized ranking model (TPRM) that integrates user topical profile with pretrained contextualized term representations to tailor the general document ranking list. Experiments on the real-world dataset demonstrate that TPRM outperforms state-of-the-art ad-hoc ranking models and personalized ranking models significantly.
Recently, the retrieval models based on dense representations have been gradually applied in the first stage of the document retrieval tasks, showing better performance than traditional sparse vector space models. To obtain high efficiency, the basic structure of these models is Bi-encoder in most cases. However, this simple structure may cause serious information loss during the encoding of documents since the queries are agnostic. To address this problem, we design a method to mimic the queries on each of the documents by an iterative clustering process and represent the documents by multiple pseudo queries (i.e., the cluster centroids). To boost the retrieval process using approximate nearest neighbor search library, we also optimize the matching function with a two-step score calculation procedure. Experimental results on several popular ranking and QA datasets show that our model can achieve state-of-the-art results.
Search engine has become a fundamental component in various web and mobile applications. Retrieving relevant documents from the massive datasets is challenging for a search engine system, especially when faced with verbose or tail queries. In this paper, we explore a vector space search framework for document retrieval. Specifically, we trained a deep semantic matching model so that each query and document can be encoded as a low dimensional embedding. Our model was trained based on BERT architecture. We deployed a fast k-nearest-neighbor index service for online serving. Both offline and online metrics demonstrate that our method improved retrieval performance and search quality considerably, particularly for tail
Search in social networks such as Facebook poses different challenges than in classical web search: besides the query text, it is important to take into account the searcher's context to provide relevant results. Their social graph is an integral part of this context and is a unique aspect of Facebook search. While embedding-based retrieval (EBR) has been applied in eb search engines for years, Facebook search was still mainly based on a Boolean matching model. In this paper, we discuss the techniques for applying EBR to a Facebook Search system. We introduce the unified embedding framework developed to model semantic embeddings for personalized search, and the system to serve embedding-based retrieval in a typical search system based on an inverted index. We discuss various tricks and experiences on end-to-end optimization of the whole system, including ANN parameter tuning and full-stack optimization. Finally, we present our progress on two selected advanced topics about modeling. We evaluated EBR on verticals for Facebook Search with significant metrics gains observed in online A/B experiments. We believe this paper will provide useful insights and experiences to help people on developing embedding-based retrieval systems in search engines.
We study learning of a matching model for response selection in retrieval-based dialogue systems. The problem is equally important with designing the architecture of a model, but is less explored in existing literature. To learn a robust matching model from noisy training data, we propose a general co-teaching framework with three specific teaching strategies that cover both teaching with loss functions and teaching with data curriculum. Under the framework, we simultaneously learn two matching models with independent training sets. In each iteration, one model transfers the knowledge learned from its training set to the other model, and at the same time receives the guide from the other model on how to overcome noise in training. Through being both a teacher and a student, the two models learn from each other and get improved together. Evaluation results on two public data sets indicate that the proposed learning approach can generally and significantly improve the performance of existing matching models.
In information retrieval (IR) and related tasks, term weighting approaches typically consider the frequency of the term in the document and in the collection in order to compute a score reflecting the importance of the term for the document. In tasks characterized by the presence of training data (such as text classification) it seems logical that the term weighting function should take into account the distribution (as estimated from training data) of the term across the classes of interest. Although `supervised term weighting' approaches that use this intuition have been described before, they have failed to show consistent improvements. In this article we analyse the possible reasons for this failure, and call consolidated assumptions into question. Following this criticism we propose a novel supervised term weighting approach that, instead of relying on any predefined formula, learns a term weighting function optimised on the training set of interest; we dub this approach \emph{Learning to Weight} (LTW). The experiments that we run on several well-known benchmarks, and using different learning methods, show that our method outperforms previous term weighting approaches in text classification.
Existing methods for interactive image retrieval have demonstrated the merit of integrating user feedback, improving retrieval results. However, most current systems rely on restricted forms of user feedback, such as binary relevance responses, or feedback based on a fixed set of relative attributes, which limits their impact. In this paper, we introduce a new approach to interactive image search that enables users to provide feedback via natural language, allowing for more natural and effective interaction. We formulate the task of dialog-based interactive image retrieval as a reinforcement learning problem, and reward the dialog system for improving the rank of the target image during each dialog turn. To avoid the cumbersome and costly process of collecting human-machine conversations as the dialog system learns, we train our system with a user simulator, which is itself trained to describe the differences between target and candidate images. The efficacy of our approach is demonstrated in a footwear retrieval application. Extensive experiments on both simulated and real-world data show that 1) our proposed learning framework achieves better accuracy than other supervised and reinforcement learning baselines and 2) user feedback based on natural language rather than pre-specified attributes leads to more effective retrieval results, and a more natural and expressive communication interface.
Estimating post-click conversion rate (CVR) accurately is crucial for ranking systems in industrial applications such as recommendation and advertising. Conventional CVR modeling applies popular deep learning methods and achieves state-of-the-art performance. However it encounters several task-specific problems in practice, making CVR modeling challenging. For example, conventional CVR models are trained with samples of clicked impressions while utilized to make inference on the entire space with samples of all impressions. This causes a sample selection bias problem. Besides, there exists an extreme data sparsity problem, making the model fitting rather difficult. In this paper, we model CVR in a brand-new perspective by making good use of sequential pattern of user actions, i.e., impression -> click -> conversion. The proposed Entire Space Multi-task Model (ESMM) can eliminate the two problems simultaneously by i) modeling CVR directly over the entire space, ii) employing a feature representation transfer learning strategy. Experiments on dataset gathered from Taobao's recommender system demonstrate that ESMM significantly outperforms competitive methods. We also release a sampling version of this dataset to enable future research. To the best of our knowledge, this is the first public dataset which contains samples with sequential dependence of click and conversion labels for CVR modeling.
We consider the task of learning the parameters of a {\em single} component of a mixture model, for the case when we are given {\em side information} about that component, we call this the "search problem" in mixture models. We would like to solve this with computational and sample complexity lower than solving the overall original problem, where one learns parameters of all components. Our main contributions are the development of a simple but general model for the notion of side information, and a corresponding simple matrix-based algorithm for solving the search problem in this general setting. We then specialize this model and algorithm to four common scenarios: Gaussian mixture models, LDA topic models, subspace clustering, and mixed linear regression. For each one of these we show that if (and only if) the side information is informative, we obtain parameter estimates with greater accuracy, and also improved computation complexity than existing moment based mixture model algorithms (e.g. tensor methods). We also illustrate several natural ways one can obtain such side information, for specific problem instances. Our experiments on real data sets (NY Times, Yelp, BSDS500) further demonstrate the practicality of our algorithms showing significant improvement in runtime and accuracy.
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