Recommender systems are gaining increasing and critical impacts on human and society since a growing number of users use them for information seeking and decision making. Therefore, it is crucial to address the potential unfairness problems in recommendations. Just like users have personalized preferences on items, users' demands for fairness are also personalized in many scenarios. Therefore, it is important to provide personalized fair recommendations for users to satisfy their personalized fairness demands. Besides, previous works on fair recommendation mainly focus on association-based fairness. However, it is important to advance from associative fairness notions to causal fairness notions for assessing fairness more properly in recommender systems. Based on the above considerations, this paper focuses on achieving personalized counterfactual fairness for users in recommender systems. To this end, we introduce a framework for achieving counterfactually fair recommendations through adversary learning by generating feature-independent user embeddings for recommendation. The framework allows recommender systems to achieve personalized fairness for users while also covering non-personalized situations. Experiments on two real-world datasets with shallow and deep recommendation algorithms show that our method can generate fairer recommendations for users with a desirable recommendation performance.
相關內容
Recommendation, information retrieval, and other information access systems pose unique challenges for investigating and applying the fairness and non-discrimination concepts that have been developed for studying other machine learning systems. While fair information access shares many commonalities with fair classification, the multistakeholder nature of information access applications, the rank-based problem setting, the centrality of personalization in many cases, and the role of user response complicate the problem of identifying precisely what types and operationalizations of fairness may be relevant, let alone measuring or promoting them. In this monograph, we present a taxonomy of the various dimensions of fair information access and survey the literature to date on this new and rapidly-growing topic. We preface this with brief introductions to information access and algorithmic fairness, to facilitate use of this work by scholars with experience in one (or neither) of these fields who wish to learn about their intersection. We conclude with several open problems in fair information access, along with some suggestions for how to approach research in this space.
Traditional recommender systems aim to estimate a user's rating to an item based on observed ratings from the population. As with all observational studies, hidden confounders, which are factors that affect both item exposures and user ratings, lead to a systematic bias in the estimation. Consequently, a new trend in recommender system research is to negate the influence of confounders from a causal perspective. Observing that confounders in recommendations are usually shared among items and are therefore multi-cause confounders, we model the recommendation as a multi-cause multi-outcome (MCMO) inference problem. Specifically, to remedy confounding bias, we estimate user-specific latent variables that render the item exposures independent Bernoulli trials. The generative distribution is parameterized by a DNN with factorized logistic likelihood and the intractable posteriors are estimated by variational inference. Controlling these factors as substitute confounders, under mild assumptions, can eliminate the bias incurred by multi-cause confounders. Furthermore, we show that MCMO modeling may lead to high variance due to scarce observations associated with the high-dimensional causal space. Fortunately, we theoretically demonstrate that introducing user features as pre-treatment variables can substantially improve sample efficiency and alleviate overfitting. Empirical studies on simulated and real-world datasets show that the proposed deep causal recommender shows more robustness to unobserved confounders than state-of-the-art causal recommenders. Codes and datasets are released at //github.com/yaochenzhu/deep-deconf.
Recommender systems are facing scrutiny because of their growing impact on the opportunities we have access to. Current audits for fairness are limited to coarse-grained parity assessments at the level of sensitive groups. We propose to audit for envy-freeness, a more granular criterion aligned with individual preferences: every user should prefer their recommendations to those of other users. Since auditing for envy requires to estimate the preferences of users beyond their existing recommendations, we cast the audit as a new pure exploration problem in multi-armed bandits. We propose a sample-efficient algorithm with theoretical guarantees that it does not deteriorate user experience. We also study the trade-offs achieved on real-world recommendation datasets.
Many online platforms today (such as Amazon, Netflix, Spotify, LinkedIn, and AirBnB) can be thought of as two-sided markets with producers and customers of goods and services. Traditionally, recommendation services in these platforms have focused on maximizing customer satisfaction by tailoring the results according to the personalized preferences of individual customers. However, our investigation reinforces the fact that such customer-centric design of these services may lead to unfair distribution of exposure to the producers, which may adversely impact their well-being. On the other hand, a pure producer-centric design might become unfair to the customers. As more and more people are depending on such platforms to earn a living, it is important to ensure fairness to both producers and customers. In this work, by mapping a fair personalized recommendation problem to a constrained version of the problem of fairly allocating indivisible goods, we propose to provide fairness guarantees for both sides. Formally, our proposed {\em FairRec} algorithm guarantees Maxi-Min Share ($\alpha$-MMS) of exposure for the producers, and Envy-Free up to One Item (EF1) fairness for the customers. Extensive evaluations over multiple real-world datasets show the effectiveness of {\em FairRec} in ensuring two-sided fairness while incurring a marginal loss in overall recommendation quality. Finally, we present a modification of FairRec (named as FairRecPlus) that at the cost of additional computation time, improves the recommendation performance for the customers, while maintaining the same fairness guarantees.
We investigate the problem of fair recommendation in the context of two-sided online platforms, comprising customers on one side and producers on the other. Traditionally, recommendation services in these platforms have focused on maximizing customer satisfaction by tailoring the results according to the personalized preferences of individual customers. However, our investigation reveals that such customer-centric design may lead to unfair distribution of exposure among the producers, which may adversely impact their well-being. On the other hand, a producer-centric design might become unfair to the customers. Thus, we consider fairness issues that span both customers and producers. Our approach involves a novel mapping of the fair recommendation problem to a constrained version of the problem of fairly allocating indivisible goods. Our proposed FairRec algorithm guarantees at least Maximin Share (MMS) of exposure for most of the producers and Envy-Free up to One item (EF1) fairness for every customer. Extensive evaluations over multiple real-world datasets show the effectiveness of FairRec in ensuring two-sided fairness while incurring a marginal loss in the overall recommendation quality.
Many current applications use recommendations in order to modify the natural user behavior, such as to increase the number of sales or the time spent on a website. This results in a gap between the final recommendation objective and the classical setup where recommendation candidates are evaluated by their coherence with past user behavior, by predicting either the missing entries in the user-item matrix, or the most likely next event. To bridge this gap, we optimize a recommendation policy for the task of increasing the desired outcome versus the organic user behavior. We show this is equivalent to learning to predict recommendation outcomes under a fully random recommendation policy. To this end, we propose a new domain adaptation algorithm that learns from logged data containing outcomes from a biased recommendation policy and predicts recommendation outcomes according to random exposure. We compare our method against state-of-the-art factorization methods, in addition to new approaches of causal recommendation and show significant improvements.
In this paper, we study the problem of modeling users' diverse interests. Previous methods usually learn a fixed user representation, which has a limited ability to represent distinct interests of a user. In order to model users' various interests, we propose a Memory Attention-aware Recommender System (MARS). MARS utilizes a memory component and a novel attentional mechanism to learn deep \textit{adaptive user representations}. Trained in an end-to-end fashion, MARS adaptively summarizes users' interests. In the experiments, MARS outperforms seven state-of-the-art methods on three real-world datasets in terms of recall and mean average precision. We also demonstrate that MARS has a great interpretability to explain its recommendation results, which is important in many recommendation scenarios.
Although Recommender Systems have been comprehensively studied in the past decade both in industry and academia, most of current recommender systems suffer from the fol- lowing issues: 1) The data sparsity of the user-item matrix seriously affect the recommender system quality. As a result, most of traditional recommender system approaches are not able to deal with the users who have rated few items, which is known as cold start problem in recommender system. 2) Traditional recommender systems assume that users are in- dependently and identically distributed and ignore the social relation between users. However, in real life scenario, due to the exponential growth of social networking service, such as facebook and Twitter, social connections between different users play an significant role for recommender system task. In this work, aiming at providing a better recommender sys- tems by incorporating user social network information, we propose a matrix factorization framework with user social connection constraints. Experimental results on the real-life dataset shows that the proposed method performs signifi- cantly better than the state-of-the-art approaches in terms of MAE and RMSE, especially for the cold start users.
This paper identifies the factors that have an impact on mobile recommender systems. Recommender systems have become a technology that has been widely used by various online applications in situations where there is an information overload problem. Numerous applications such as e-Commerce, video platforms and social networks provide personalized recommendations to their users and this has improved the user experience and vendor revenues. The development of recommender systems has been focused mostly on the proposal of new algorithms that provide more accurate recommendations. However, the use of mobile devices and the rapid growth of the internet and networking infrastructure has brought the necessity of using mobile recommender systems. The links between web and mobile recommender systems are described along with how the recommendations in mobile environments can be improved. This work is focused on identifying the links between web and mobile recommender systems and to provide solid future directions that aim to lead in a more integrated mobile recommendation domain.
Recommender systems are widely used in big information-based companies such as Google, Twitter, LinkedIn, and Netflix. A recommender system deals with the problem of information overload by filtering important information fragments according to users' preferences. In light of the increasing success of deep learning, recent studies have proved the benefits of using deep learning in various recommendation tasks. However, most proposed techniques only aim to target individuals, which cannot be efficiently applied in group recommendation. In this paper, we propose a deep learning architecture to solve the group recommendation problem. On the one hand, as different individual preferences in a group necessitate preference trade-offs in making group recommendations, it is essential that the recommendation model can discover substitutes among user behaviors. On the other hand, it has been observed that a user as an individual and as a group member behaves differently. To tackle such problems, we propose using an attention mechanism to capture the impact of each user in a group. Specifically, our model automatically learns the influence weight of each user in a group and recommends items to the group based on its members' weighted preferences. We conduct extensive experiments on four datasets. Our model significantly outperforms baseline methods and shows promising results in applying deep learning to the group recommendation problem.
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