In practice, users of a Recommender System (RS) fall into a few clusters based on their preferences. In this work, we conduct a systematic study on user-cluster targeted data poisoning attacks on Matrix Factorisation (MF) based RS, where an adversary injects fake users with falsely crafted user-item feedback to promote an item to a specific user cluster. We analyse how user and item feature matrices change after data poisoning attacks and identify the factors that influence the effectiveness of the attack on these feature matrices. We demonstrate that the adversary can easily target specific user clusters with minimal effort and that some items are more susceptible to attacks than others. Our theoretical analysis has been validated by the experimental results obtained from two real-world datasets. Our observations from the study could serve as a motivating point to design a more robust RS.
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Bandit learning has been an increasingly popular design choice for recommender system. Despite the strong interest in bandit learning from the community, there remains multiple bottlenecks that prevent many bandit learning approaches from productionalization. One major bottleneck is how to test the effectiveness of bandit algorithm with fairness and without data leakage. Different from supervised learning algorithms, bandit learning algorithms emphasize greatly on the data collection process through their explorative nature. Such explorative behavior may induce unfair evaluation in a classic A/B test setting. In this work, we apply upper confidence bound (UCB) to our large scale short video recommender system and present a test framework for the production bandit learning life-cycle with a new set of metrics. Extensive experiment results show that our experiment design is able to fairly evaluate the performance of bandit learning in the recommender system.
Information Retrieval (IR) and Recommender Systems (RS) tasks are moving from computing a ranking of final results based on a single metric to multi-objective problems. Solving these problems leads to a set of Pareto-optimal solutions, known as Pareto frontier, in which no objective can be further improved without hurting the others. In principle, all the points on the Pareto frontier are potential candidates to represent the best model selected with respect to the combination of two, or more, metrics. To our knowledge, there are no well-recognized strategies to decide which point should be selected on the frontier. In this paper, we propose a novel, post-hoc, theoretically-justified technique, named "Population Distance from Utopia" (PDU), to identify and select the one-best Pareto-optimal solution from the frontier. In detail, PDU analyzes the distribution of the points by investigating how far each point is from its utopia point (the ideal performance for the objectives). The possibility of considering fine-grained utopia points allows PDU to select solutions tailored to individual user preferences, a novel feature we call "calibration". We compare PDU against existing state-of-the-art strategies through extensive experiments on tasks from both IR and RS. Experimental results show that PDU and combined with calibration notably impact the solution selection. Furthermore, the results show that the proposed framework selects a solution in a principled way, irrespective of its position on the frontier, thus overcoming the limits of other strategies.
Recommender systems have become essential tools for enhancing user experiences across various domains. While extensive research has been conducted on recommender systems for movies, music, and e-commerce, the rapidly growing and economically significant Non-Fungible Token (NFT) market remains underexplored. The unique characteristics and increasing prominence of the NFT market highlight the importance of developing tailored recommender systems to cater to its specific needs and unlock its full potential. In this paper, we examine the distinctive characteristics of NFTs and propose the first recommender system specifically designed to address NFT market challenges. In specific, we develop a Multi-Attention Recommender System for NFTs (NFT-MARS) with three key characteristics: (1) graph attention to handle sparse user-item interactions, (2) multi-modal attention to incorporate feature preference of users, and (3) multi-task learning to consider the dual nature of NFTs as both artwork and financial assets. We demonstrate the effectiveness of NFT-MARS compared to various baseline models using the actual transaction data of NFTs collected directly from blockchain for four of the most popular NFT collections. The source code and data are available at //anonymous.4open.science/r/RecSys2023-93ED.
Online platforms employ recommendation systems to enhance customer engagement and drive revenue. However, in a multi-sided platform where the platform interacts with diverse stakeholders such as sellers (items) and customers (users), each with their own desired outcomes, finding an appropriate middle ground becomes a complex operational challenge. In this work, we investigate the ``price of fairness'', which captures the platform's potential compromises when balancing the interests of different stakeholders. Motivated by this, we propose a fair recommendation framework where the platform maximizes its revenue while interpolating between item and user fairness constraints. We further examine the fair recommendation problem in a more realistic yet challenging online setting, where the platform lacks knowledge of user preferences and can only observe binary purchase decisions. To address this, we design a low-regret online optimization algorithm that preserves the platform's revenue while achieving fairness for both items and users. Finally, we demonstrate the effectiveness of our framework and proposed method via a case study on MovieLens data.
Click-through rate (CTR) prediction plays a critical role in recommender systems and online advertising. The data used in these applications are multi-field categorical data, where each feature belongs to one field. Field information is proved to be important and there are several works considering fields in their models. In this paper, we proposed a novel approach to model the field information effectively and efficiently. The proposed approach is a direct improvement of FwFM, and is named as Field-matrixed Factorization Machines (FmFM, or $FM^2$). We also proposed a new explanation of FM and FwFM within the FmFM framework, and compared it with the FFM. Besides pruning the cross terms, our model supports field-specific variable dimensions of embedding vectors, which acts as soft pruning. We also proposed an efficient way to minimize the dimension while keeping the model performance. The FmFM model can also be optimized further by caching the intermediate vectors, and it only takes thousands of floating-point operations (FLOPs) to make a prediction. Our experiment results show that it can out-perform the FFM, which is more complex. The FmFM model's performance is also comparable to DNN models which require much more FLOPs in runtime.
Graph Convolution Networks (GCNs) manifest great potential in recommendation. This is attributed to their capability on learning good user and item embeddings by exploiting the collaborative signals from the high-order neighbors. Like other GCN models, the GCN based recommendation models also suffer from the notorious over-smoothing problem - when stacking more layers, node embeddings become more similar and eventually indistinguishable, resulted in performance degradation. The recently proposed LightGCN and LR-GCN alleviate this problem to some extent, however, we argue that they overlook an important factor for the over-smoothing problem in recommendation, that is, high-order neighboring users with no common interests of a user can be also involved in the user's embedding learning in the graph convolution operation. As a result, the multi-layer graph convolution will make users with dissimilar interests have similar embeddings. In this paper, we propose a novel Interest-aware Message-Passing GCN (IMP-GCN) recommendation model, which performs high-order graph convolution inside subgraphs. The subgraph consists of users with similar interests and their interacted items. To form the subgraphs, we design an unsupervised subgraph generation module, which can effectively identify users with common interests by exploiting both user feature and graph structure. To this end, our model can avoid propagating negative information from high-order neighbors into embedding learning. Experimental results on three large-scale benchmark datasets show that our model can gain performance improvement by stacking more layers and outperform the state-of-the-art GCN-based recommendation models significantly.
Explainable recommendation attempts to develop models that generate not only high-quality recommendations but also intuitive explanations. The explanations may either be post-hoc or directly come from an explainable model (also called interpretable or transparent model in some context). Explainable recommendation tries to address the problem of why: by providing explanations to users or system designers, it helps humans to understand why certain items are recommended by the algorithm, where the human can either be users or system designers. Explainable recommendation helps to improve the transparency, persuasiveness, effectiveness, trustworthiness, and satisfaction of recommendation systems. In this survey, we review works on explainable recommendation in or before the year of 2019. We first highlight the position of explainable recommendation in recommender system research by categorizing recommendation problems into the 5W, i.e., what, when, who, where, and why. We then conduct a comprehensive survey of explainable recommendation on three perspectives: 1) We provide a chronological research timeline of explainable recommendation, including user study approaches in the early years and more recent model-based approaches. 2) We provide a two-dimensional taxonomy to classify existing explainable recommendation research: one dimension is the information source (or display style) of the explanations, and the other dimension is the algorithmic mechanism to generate explainable recommendations. 3) We summarize how explainable recommendation applies to different recommendation tasks, such as product recommendation, social recommendation, and POI recommendation. We also devote a section to discuss the explanation perspectives in broader IR and AI/ML research. We end the survey by discussing potential future directions to promote the explainable recommendation research area and beyond.
This paper proposes a recommender system to alleviate the cold-start problem that can estimate user preferences based on only a small number of items. To identify a user's preference in the cold state, existing recommender systems, such as Netflix, initially provide items to a user; we call those items evidence candidates. Recommendations are then made based on the items selected by the user. Previous recommendation studies have two limitations: (1) the users who consumed a few items have poor recommendations and (2) inadequate evidence candidates are used to identify user preferences. We propose a meta-learning-based recommender system called MeLU to overcome these two limitations. From meta-learning, which can rapidly adopt new task with a few examples, MeLU can estimate new user's preferences with a few consumed items. In addition, we provide an evidence candidate selection strategy that determines distinguishing items for customized preference estimation. We validate MeLU with two benchmark datasets, and the proposed model reduces at least 5.92% mean absolute error than two comparative models on the datasets. We also conduct a user study experiment to verify the evidence selection strategy.
Cold-start problems are long-standing challenges for practical recommendations. Most existing recommendation algorithms rely on extensive observed data and are brittle to recommendation scenarios with few interactions. This paper addresses such problems using few-shot learning and meta learning. Our approach is based on the insight that having a good generalization from a few examples relies on both a generic model initialization and an effective strategy for adapting this model to newly arising tasks. To accomplish this, we combine the scenario-specific learning with a model-agnostic sequential meta-learning and unify them into an integrated end-to-end framework, namely Scenario-specific Sequential Meta learner (or s^2 meta). By doing so, our meta-learner produces a generic initial model through aggregating contextual information from a variety of prediction tasks while effectively adapting to specific tasks by leveraging learning-to-learn knowledge. Extensive experiments on various real-world datasets demonstrate that our proposed model can achieve significant gains over the state-of-the-arts for cold-start problems in online recommendation. Deployment is at the Guess You Like session, the front page of the Mobile Taobao.
Recommender systems play a crucial role in mitigating the problem of information overload by suggesting users' personalized items or services. The vast majority of traditional recommender systems consider the recommendation procedure as a static process and make recommendations following a fixed strategy. In this paper, we propose a novel recommender system with the capability of continuously improving its strategies during the interactions with users. We model the sequential interactions between users and a recommender system as a Markov Decision Process (MDP) and leverage Reinforcement Learning (RL) to automatically learn the optimal strategies via recommending trial-and-error items and receiving reinforcements of these items from users' feedbacks. In particular, we introduce an online user-agent interacting environment simulator, which can pre-train and evaluate model parameters offline before applying the model online. Moreover, we validate the importance of list-wise recommendations during the interactions between users and agent, and develop a novel approach to incorporate them into the proposed framework LIRD for list-wide recommendations. The experimental results based on a real-world e-commerce dataset demonstrate the effectiveness of the proposed framework.
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